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Social Media · head to head

Mention vs X

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
X logo

X

Social Media

The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • They diverge on capability: Mention covers Real-time monitoring, X covers Posts and reposts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mention and X actually diverge.

Attributes where Mention and X differ
AttributeMentionX
Pricing modelfreemiumFree to use, paid X Premium tiers and metered developer API
PlatformsWeb, Ios, AndroidiOS, Android, Web
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

Only in X

  • Posts and reposts
  • X Premium
  • Grok integration
  • Spaces
  • Direct messages
  • Creator monetisation

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot X
  • Competitor trackingnot X
  • Social listeningnot X
  • Reputation managementnot X

X

  • A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Mention
  • A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Mention
  • A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Mention
  • An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

X

  • Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
  • Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
  • The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
  • Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

X

Free
  • BasicFree
    • Ad-supported feed, posting, following, direct messages
  • Premium$8/month
    • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
  • Premium+$40/month
    • Largest reply prioritisation, ad-free timeline, higher usage limits

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose X if

  • You need posts and reposts.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want x premium.
X review

Questions people ask

Is Mention or X better?
Neither clearly leads. Mention starts at Free and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or X?
Mention starts at Free and X at Free.
Does Mention or X run on more platforms?
Mention runs on Web, Ios, Android. X runs on iOS, Android, Web.
Can I use Mention for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what X is typically brought in for.
What can Mention do that X cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. X covers Posts and reposts, X Premium, Grok integration, Spaces.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
X: Is X the same company as Twitter?

It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
X: Is verification still free?

No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
X: Can I still use the API for free?

A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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