Metricool

All-in-one platform to plan, publish, and analyze social media content

As of 29 August 2026, Metricool has a free plan and paid plans start at $20/month. Metricool schedules posts, tracks analytics, manages ads, and runs reports across Instagram, TikTok, Facebook, LinkedIn, and more. Softwr lists it under Social Media. Metricool is available on Web, iOS, Android, API.

Visit siteVisit Metricool

Overview

What Metricool does

Metricool is a social media management platform that lets teams plan and publish content, track analytics and competitors, manage social ads, generate automated reports, and handle inbox messages from a single dashboard. It supports Instagram, TikTok, Facebook, YouTube, LinkedIn, Pinterest, X, Threads, Bluesky, and Google Business Profile, and includes an AI content assistant and link-in-bio tool (SmartLinks).

What people use it for

Scheduling posts across multiple social networks
Tracking competitor social performance
Automating client and team reports
Managing paid social ad campaigns
Building a link-in-bio landing page

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Metricool.

Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
Free plan is limited to a single brand and 20 posts per month.
API access is only available on the top Advanced tier.

Cross-shopped

What people choose instead of Metricool

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Metricoolvs
Sked Social
Sked Social: Both offer multi-network scheduling with approval workflows and analytics.
Metricoolvs
Planoly
Planoly: Competes for visual content planning and Instagram scheduling.

Pricing

What Metricool costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

1 brand
20 posts/month
5 competitor profiles
30-day analytics

Starter

$20 /mo

Up to 10 brands
Unlimited publishing (fair use)
100 competitor profiles
LinkedIn access

Advanced

$53 /mo

Up to 50 brands
Team management and post approval
Full Twitter/X analytics
API access

Capabilities

Features

Content Planner
Drag-and-drop calendar for scheduling posts across networks with best-time-to-post suggestions
Analytics & Competitor Analysis
Tracks performance metrics and benchmarks against competitor profiles
Automated Reporting
Generates self-updating reports with AI-written summaries and custom dashboards
Unified Inbox
Centralizes comments and messages from connected social accounts
Ads Management
Manages Google, Facebook, and TikTok ad campaigns from one dashboard
SmartLinks
Link-in-bio pages with click tracking
AI Assistant
Generates post captions and content ideas using AI credits

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source

What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source

How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source

Keep looking

Where to go from Metricool

Best Social Media software for

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Softwr does not host reviews and shows no star rating for Metricool, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.