Social Media & Content · alternatives
Alternatives to Metricool
11 social media & content tools sit alongside Metricool in this directory. Below is what separates each from Metricool on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 11
- With a free tier
- 4
- Cheaper to start
- 6
- Metricool starts at
- Free, then $20/month
Why people look past Metricool
Only what the record supports. Each point below is a figure on the Metricool entry measured against the tools listed beside it.
It costs more than the category median
Metricool starts at $20/month. Across the 6 social media & content tools listed beside it that publish a price, the median entry point is $13/month.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Social media scheduling and approval workflow platform for teams and agencies
- No free tier, where Metricool has one.
- Starts $4 a month dearer, at $24/month.
- Sold on a subscription model rather than freemium.
- 4 tiers to Metricool's 3.
Visual social media planning, scheduling, and link-in-bio platform
- No free tier, where Metricool has one.
- Starts $6 a month cheaper, at $14/month.
- Sold on a subscription model rather than freemium.
Pinterest and Instagram marketing platform for scheduling and keyword research
- Starts $8.01 a month cheaper, at $11.99/month.
- Sold on a subscription model rather than freemium.
- 4 tiers to Metricool's 3.
Real-time media monitoring made simple
- 4 tiers to Metricool's 3.
AI tool cutting long videos into short vertical clips with captions for social
- Starts $5 a month cheaper, at $15/month.
- 4 tiers to Metricool's 3.
AI-powered creative tools for video and images
- Starts $20 a month cheaper, at Free.
- Sold on a subscription model rather than freemium.
- 4 tiers to Metricool's 3.
Every Metricool alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Metricool (this page) | Free, then $20/month | Freemium | 3 | |
| Sked SocialBoth offer multi-network scheduling with approval workflows and analytics. | $24/month | Subscription | 4 | vs Metricool |
| PlanolyCompetes for visual content planning and Instagram scheduling. | $14/month | Subscription | 3 | vs Metricool |
| Tailwind | Free, then $11.99/month | Subscription | 4 | vs Metricool |
| Mention | Free | Freemium | 4 | vs Metricool |
| Opus Clip | Free, then $15/month | Freemium | 4 | vs Metricool |
| Runway | Free | Subscription | 4 | vs Metricool |
| Brandwatch | On request | Subscription | 2 | vs Metricool |
| DALL-E | $0.04/per-image | Usage-based | 2 | vs Metricool |
| Midjourney | $10/month | Subscription | 3 | vs Metricool |
| Sprinklr | On request | Subscription | 3 | vs Metricool |
| Talkwalker | On request | Subscription | 3 | vs Metricool |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Metricool badges page.
Cheaper ways to solve the same problem
Cheaper than Metricool (6)
Entry price under Metricool's $20/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
What you would be giving up
Metricool is most often brought in for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns, building a link-in-bio landing page. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Metricool is broadly right and the question is cost, the Metricool pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the Social Media & Content category lists everything the directory holds, and best social media & content tools ranks them.
Metricool runs on web, ios, android, api. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Metricool alternatives
- What are the main alternatives to Metricool?
- 11 other social media & content tools are listed in this directory, led by Sked Social, Planoly, Tailwind, Mention. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Metricool?
- 4 of the alternatives listed here can be used without paying: Tailwind, Mention, Opus Clip, Runway.
- Is there a cheaper alternative to Metricool?
- Yes. 6 of the alternatives below start under Metricool's $20/month: Planoly at $14/month, Tailwind at Free, then $11.99/month, Opus Clip at Free, then $15/month, Runway at Free.
- Why do people look for an alternative to Metricool?
- On the figures on record, one thing stands out: it costs more than the category median. Each is set out with the numbers behind it above.
- What would I give up by switching from Metricool?
- Metricool is most often brought in for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns, building a link-in-bio landing page. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Metricool?
- None of the social media & content tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Metricool alternatives chosen?
- They are the tools filed in the same category, Social Media & Content, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Metricool against one of these directly?
- Every alternative below has a side-by-side page against Metricool covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every social media & content tool?
- No. It covers what this directory holds in the Social Media & Content category, 11 tools beside Metricool. The category page lists the rest of the catalogue as it grows.