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Social Media · head to head

Agorapulse vs Metricool

Agorapulse logo

Agorapulse

Social Media

Social media management for scheduling, inbox and reporting

From
$79/month
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agorapulse standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Agorapulse and Metricool actually diverge.

Attributes where Agorapulse and Metricool differ
AttributeAgorapulseMetricool
Starting price$79/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebweb, ios, android, api

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agorapulse

Nothing recorded that Metricool does not also cover.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Agorapulse

  • Social media management and schedulingnot Metricool
  • Multi-channel customer messagingnot Metricool
  • Social analytics and ROI reportingnot Metricool
  • Team collaboration on social campaignsnot Metricool

Metricool

  • Scheduling posts across multiple social networksnot Agorapulse
  • Tracking competitor social performancenot Agorapulse
  • Automating client and team reportsnot Agorapulse
  • Managing paid social ad campaignsnot Agorapulse
  • Building a link-in-bio landing pagenot Agorapulse

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agorapulse

  • Standard, Professional and Advanced tiers all cap at 10 connected social profiles; unlimited profiles require the custom-priced tier
  • Additional social profiles beyond the plan limit cost $10 to $15 per month each
  • Monthly billing runs noticeably higher than the quoted annual rate, for example $99 per month monthly versus $79 per month paid annually on Standard

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Agorapulse

$79/month
  • Standard$79/month
    • Schedule and publish unlimited posts
    • Manage all messages and organic comments from one inbox
    • Basic reporting and export features
  • Professional$119/month
    • All Standard features
    • Link in bio, Instagram product tagging, and calendar notes
    • Ad comments moderation
  • Advanced$149/month
    • All Professional features
    • Labels, saved replies, automated moderation rules, and bulk actions
    • Shared content calendars
  • Custom$null/mo
    • Unlimited social profiles
    • SSO, custom roles, and multi-step approval workflows
    • Full reporting with historical data import and API access

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Agorapulse if

Nothing in the data separates Agorapulse from Metricool on the points above - pick on price and on how each one feels to use.

Agorapulse review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Agorapulse or Metricool better?
Neither clearly leads. Agorapulse starts at $79/month and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agorapulse or Metricool?
Metricool has a free tier; the other does not. Paid plans start at $79/month for Agorapulse and Free for Metricool.
Does Agorapulse or Metricool run on more platforms?
Agorapulse runs on Web. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Agorapulse starts at $79/month.
What is Agorapulse best used for?
Agorapulse is most often used for social media management and scheduling, multi-channel customer messaging, social analytics and roi reporting, team collaboration on social campaigns. Of those, social media management and scheduling and multi-channel customer messaging are not what Metricool is typically brought in for.
What can Agorapulse do that Metricool cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Agorapulse: How much can I save by choosing annual billing instead of monthly?

Agorapulse annual billing provides significant savings: Standard saves $240 per year by paying $99 annually instead of $79 monthly, Professional saves $360 per year, and Advanced saves $600 per year. Monthly billing is available at higher rates: $79, $119, and $149 respectively.

Source
Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Agorapulse: How many social media profiles can I manage on each plan?

Standard, Professional, and Advanced plans each include management of 10 social media profiles. The Custom plan unlocks unlimited social profiles, along with additional features like SSO, custom roles, and API access.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Agorapulse: What is included in the Advanced plan compared to Standard?

Advanced includes all Professional features plus labels, saved replies, automated moderation rules, bulk actions, shared content calendars, advanced ROI analysis, ads reporting, and competitor benchmarking. Monthly cost is $149 ($199 annually), compared to Standard at $79 ($99 annually).

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Agorapulse: What does the Custom plan include and when should I choose it?

The Custom plan is tailored pricing that includes unlimited social profiles, SSO, custom roles, multi-step approval workflows, API access, dedicated Customer Success Manager, priority support, 1-on-1 training, and quarterly business reviews. Choose this for large enterprises needing unlimited profiles and advanced team management features.

Source
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