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Loomly vs Metricool

Loomly logo

Loomly

Software

Brand success platform for social media collaboration

From
On request
Rated
-
Full reviewWebsite
Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Loomly starter plan caps at 12 social accounts and 3 users; unlimited users require the Beyond plan at $332 per month billed monthly; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.

Where they differ

Only the attributes on which Loomly and Metricool actually diverge.

Attributes where Loomly and Metricool differ
AttributeLoomlyMetricool
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebweb, ios, android, api

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Loomly

Nothing recorded that Metricool does not also cover.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

What people use each for

The jobs each tool is most often brought in to do.

Loomly

No use cases recorded yet. See the Loomly review.

Metricool

  • Scheduling posts across multiple social networksnot Loomly
  • Tracking competitor social performancenot Loomly
  • Automating client and team reportsnot Loomly
  • Managing paid social ad campaignsnot Loomly
  • Building a link-in-bio landing pagenot Loomly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Loomly

  • Starter plan caps at 12 social accounts and 3 users; unlimited users require the Beyond plan at $332 per month billed monthly
  • Yearly plans are charged upfront with a 12-month commitment and no early termination option
  • Enterprise-level access above 60 social accounts is quote only
  • Downgrades only take effect at the end of the current billing cycle, so an unwanted higher tier is billed through its term

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pricing, plan by plan

Loomly

On request

No published plan breakdown. See the Loomly review.

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Which should you pick?

Choose Loomly if

Nothing in the data separates Loomly from Metricool on the points above - pick on price and on how each one feels to use.

Loomly review

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Questions people ask

Is Loomly or Metricool better?
Neither clearly leads. Loomly starts at On request and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Loomly or Metricool?
Metricool has a free tier; the other does not. Paid plans start at On request for Loomly and Free for Metricool.
Does Loomly or Metricool run on more platforms?
Loomly runs on Web. Metricool runs on web, ios, android, api.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Loomly starts at On request.
What can Loomly do that Metricool cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
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