Social Media · pricing
Metricool pricing
Metricool publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, Metricool pricing is free, then $20/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $20/month
- Model
- Freemium
- Tiers
- 3
- Free tier
- Yes
Metricool plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 4 | Entry tier |
| Starter | $20/month | 4 | +$20/month, 4 more features |
| Advanced | $53/month | 4 | +$33/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers 1 brand, 20 posts/month, 5 competitor profiles, 30-day analytics.
Starter
$20/monthOver Free, this tier adds:
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- LinkedIn access
Advanced
$53/monthOver Starter, this tier adds:
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
- API access
Where Metricool stops being free
Free, Free
- 1 brand
- 20 posts/month
- 5 competitor profiles
- 30-day analytics
Starter, $20/month
The first thing you pay for:
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- LinkedIn access
What the product covers
The full Metricool feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
core
- Content Planner
- Unified Inbox
- SmartLinks
- AI Assistant
analytics
- Analytics & Competitor Analysis
- Automated Reporting
integration
- Ads Management
People bring Metricool in for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns, building a link-in-bio landing page. If that is not the job you are buying for, the alternatives to Metricool are worth a look before you commit to a tier.
How that compares in Social Media
Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month. Metricool starts at $20/month, which puts it below the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Metricool (this page) | Free, then $20/month | freemium | - | |
| X | Free | Free to use, paid X Premium tiers and metered developer API | - | vs Metricool |
| Free | Free, funded entirely by targeted advertising | - | vs Metricool | |
| Free | Free for users, advertising revenue from businesses | - | vs Metricool | |
| Tumblr | Free | Free to use, optional ad-free subscription and paid post promotion | - | vs Metricool |
| Awario | $29/month | Per month by mention volume | - | vs Metricool |
| Determ | €99/month | Per month by topic and mention volume | - | vs Metricool |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Metricool badges page.
Before you pay for Metricool
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and $53/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Metricool runs on web, ios, android, api, and is published by Metricool. The full record is on the Metricool review, and the rest of the category is under best social media tools.
Metricool pricing questions
- How much does Metricool cost?
- Metricool publishes 3 tiers, from Free for Free up to $53/month for Advanced. The entry tier costs nothing.
- Does Metricool have a free plan?
- Yes. The Free tier costs nothing and covers 1 brand, 20 posts/month, 5 competitor profiles. Paying starts at $20/month for Starter.
- What is the difference between Free and Starter on Metricool?
- Starter costs $20/month against Free, and adds up to 10 brands, unlimited publishing (fair use), 100 competitor profiles, linkedin access.
- Is the Advanced plan on Metricool worth it?
- That depends entirely on whether you need what it adds, which on the published record is up to 50 brands, team management and post approval, full twitter/x analytics, api access. It costs $53/month against $20/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Metricool expensive for a social media tool?
- It starts below the middle of its category. Across the 4 social media tools in this directory that publish a starting price, the median entry point is $169/month; Metricool starts at $20/month.
- Which social media tools can I use without paying?
- 4 of the 8 social media tools listed alongside Metricool have a free tier: X, Facebook, Pinterest, Tumblr.
- What am I actually paying for with Metricool?
- The record lists 7 features across 3 areas: core, analytics, integration. In practice it is brought in for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports.
- Does Metricool charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Metricool prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Metricool against before paying?
- The closest social media tools in this directory are X, Facebook, Pinterest, Tumblr. Each has a side-by-side comparison with Metricool covering price, platforms and features.