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Social Media · head to head

Metricool vs Tumblr

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Tumblr logo

Tumblr

Social Media

Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Tumblr user growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • They diverge on capability: Metricool covers Content Planner, Tumblr covers Reblogging.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Metricool and Tumblr actually diverge.

Attributes where Metricool and Tumblr differ
AttributeMetricoolTumblr
Pricing modelfreemiumFree to use, optional ad-free subscription and paid post promotion
Platformsweb, ios, android, apiiOS, Android, Web

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Tumblr

  • Reblogging
  • Tumblr Blaze
  • Ad-free browsing
  • Custom blog themes
  • Community labels
  • Post editor

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Tumblr
  • Tracking competitor social performancenot Tumblr
  • Automating client and team reportsnot Tumblr
  • Managing paid social ad campaignsnot Tumblr
  • Building a link-in-bio landing pagenot Tumblr

Tumblr

  • A fandom or fan-art community that has stayed on Tumblr specifically for its reblog and tagging culturenot Metricool
  • A writer or artist wanting a free, lightly customisable blog rather than a full websitenot Metricool
  • Someone researching how a platform behaves after a steep ownership devaluation and reduced investmentnot Metricool
  • A brand targeting niche fandom or subculture audiences that remain concentrated on Tumblr rather than mainstream platformsnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Tumblr

  • User growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • A 2018 ban on adult content drove away a significant part of the user base and community trust that has not fully recovered, even after some policy softening later.
  • Discovery and reach for new accounts is weaker than on algorithm-first platforms, so building an audience from zero is slower than on Instagram or TikTok.
  • The sharp drop in Tumblrs sale price between 2013 and 2019 signals real risk around long-term platform stability and continued investment under any given owner.
  • Moderation and safety tooling has historically lagged larger platforms, which matters for anyone running a brand presence that needs reliable content moderation support.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Tumblr

Free
  • TumblrFree
    • Free blogging, following and reblogging
  • Ad-Free Browsing$4.99/month
    • Removes ads from the browsing experience

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Tumblr if

  • You need reblogging.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want tumblr blaze.
Tumblr review

Questions people ask

Is Metricool or Tumblr better?
Neither clearly leads. Metricool starts at Free and Tumblr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Tumblr?
Metricool starts at Free and Tumblr at Free.
Does Metricool or Tumblr run on more platforms?
Metricool runs on web, ios, android, api. Tumblr runs on iOS, Android, Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Tumblr is typically brought in for.
What can Metricool do that Tumblr cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Tumblr covers Reblogging, Tumblr Blaze, Ad-free browsing, Custom blog themes.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Tumblr: Who owns Tumblr now?

Automattic, the company behind WordPress.com, which bought it from Verizon in 2019.

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Tumblr: Is Tumblr still free?

Yes. An optional ad-free subscription and paid post promotion, Tumblr Blaze, exist, but the core platform is free.

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Tumblr: Why did Tumblrs value drop so much between 2013 and 2019?

Years of user decline, accelerated by a 2018 ban on adult content that alienated a large part of its community, left it worth a small fraction of what Yahoo paid.

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