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Social Media · head to head

Brandwatch vs Mention

Brandwatch logo

Brandwatch

Social Media

Consumer intelligence and influencer analytics

From
On request
Rated
-
Full reviewWebsite
Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brandwatch no pricing is published for any solution or tier; Mention historical data access is not included in the Company plan and is only available as a paid add-on
  • They diverge on capability: Brandwatch covers Social listening, Mention covers Real-time monitoring.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Brandwatch and Mention actually diverge.

Attributes where Brandwatch and Mention differ
AttributeBrandwatchMention
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, ApiWeb, Ios, Android
Founded20072012

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brandwatch

  • Social listening
  • Consumer research
  • Image analysis
  • Trend detection
  • Audience insights
  • Crisis alerts
  • Custom reporting
  • Salesforce

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer
  • Ios support

Both cover

  • Influencer identification
  • Hootsuite
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Brandwatch

  • Consumer intelligence and market researchnot Mention
  • Social media management at scalenot Mention
  • Influencer marketing campaign managementnot Mention

Mention

  • Brand monitoringnot Brandwatch
  • Competitor trackingnot Brandwatch
  • Social listeningnot Brandwatch
  • Reputation managementnot Brandwatch

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brandwatch

  • No pricing is published for any solution or tier
  • No cost driver, minimum or contract length is stated on the pricing page
  • The only route to a figure is scheduling a demo

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Pricing, plan by plan

Brandwatch

On request
  • Consumer Research$undefined/month
    • Social listening
    • Consumer insights
    • Trend analysis
  • Social Media Management$undefined/month
    • Publishing
    • Engagement
    • Analytics

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Which should you pick?

Choose Brandwatch if

  • You need social listening.
  • You work on Web, Api.
  • You also want consumer research.
Brandwatch review

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Questions people ask

Is Brandwatch or Mention better?
Neither clearly leads. Brandwatch starts at On request and Mention at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brandwatch or Mention?
Mention has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Mention.
Does Brandwatch or Mention run on more platforms?
Brandwatch runs on Web, Api. Mention runs on Web, Ios, Android.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Brandwatch starts at On request.
What is Brandwatch best used for?
Brandwatch is most often used for consumer intelligence and market research, social media management at scale, influencer marketing campaign management. Of those, consumer intelligence and market research and social media management at scale are not what Mention is typically brought in for.
What can Brandwatch do that Mention cannot?
Brandwatch covers Social listening, Consumer research, Image analysis, Trend detection. Mention covers Real-time monitoring, Sentiment analysis, Competitive analysis, Custom reports. Both handle Influencer identification, Hootsuite, Web support.

Answered from the vendors’ own pages

Brandwatch: How much does Brandwatch cost?

Brandwatch does not publish specific pricing on their website. The company offers standard to enterprise plans that vary by solution (Consumer Intelligence, Social Media Management, or Influencer Marketing). Pricing requires contacting Brandwatch directly for a custom demo and quote. Source: https://www.brandwatch.com/pricing

Source
Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Brandwatch: Does Brandwatch offer different pricing for different products?

Yes, Brandwatch charges separately for three main product lines: Consumer Intelligence for researchers and analysts, Social Media Management for content marketers, and Influencer Marketing for agencies. Each product has its own standard to enterprise tier pricing. Source: https://www.brandwatch.com/pricing

Source
Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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