Software · head to head
Brandwatch vs Mention
Brandwatch
Software
Consumer intelligence and influencer analytics
- From
- On request
- Rated
- -
The short version
- Only Mention has a free tier, so it costs nothing to try first.
- Each has a real cost: Brandwatch no pricing is published for any solution or tier; Mention historical data access is not included in the Company plan and is only available as a paid add-on
- They diverge on capability: Brandwatch covers Social listening, Mention covers Real-time monitoring.
Where they differ
Only the attributes on which Brandwatch and Mention actually diverge.
| Attribute | Brandwatch | Mention |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Platforms | Web, Api | Web, Ios, Android |
| Founded | 2007 | 2012 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Brandwatch
- Social listening
- Consumer research
- Image analysis
- Trend detection
- Audience insights
- Crisis alerts
- Custom reporting
- Salesforce
Only in Mention
- Real-time monitoring
- Sentiment analysis
- Competitive analysis
- Custom reports
- Slack
- Zapier
- Buffer
- Ios support
Both cover
- Influencer identification
- Hootsuite
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Brandwatch
- Social listening and brand monitoring across social platformsnot Mention
- Analysing consumer conversation and sentiment at scalenot Mention
Mention
- Brand monitoringnot Brandwatch
- Competitor trackingnot Brandwatch
- Social listeningnot Brandwatch
- Reputation managementnot Brandwatch
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Brandwatch
- No pricing is published for any solution or tier
- No cost driver, minimum or contract length is stated on the pricing page
- The only route to a figure is scheduling a demo
Mention
- Historical data access is not included in the Company plan and is only available as a paid add-on
Pricing, plan by plan
Brandwatch
On request- Consumer Research$undefined/month
- Social listening
- Consumer insights
- Trend analysis
- Social Media Management$undefined/month
- Publishing
- Engagement
- Analytics
Mention
Free- FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
- Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
- Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
- EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations
Which should you pick?
Choose Brandwatch if
- You need social listening.
- You work on Web, Api.
- You also want consumer research.
Choose Mention if
- You need real-time monitoring.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want sentiment analysis.
Questions people ask
- Is Brandwatch or Mention better?
- Neither clearly leads. Brandwatch starts at On request and Mention at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Brandwatch or Mention?
- Mention has a free tier; the other does not. Paid plans start at On request for Brandwatch and Free for Mention.
- Does Brandwatch or Mention run on more platforms?
- Brandwatch runs on Web, Api. Mention runs on Web, Ios, Android.
- Can I use Mention for free?
- Yes. Mention has a free tier, so you can try it without paying. Brandwatch starts at On request.
- What is Brandwatch best used for?
- Brandwatch is most often used for social listening and brand monitoring across social platforms, analysing consumer conversation and sentiment at scale. Of those, social listening and brand monitoring across social platforms and analysing consumer conversation and sentiment at scale are not what Mention is typically brought in for.
- What can Brandwatch do that Mention cannot?
- Brandwatch covers Social listening, Consumer research, Image analysis, Trend detection. Mention covers Real-time monitoring, Sentiment analysis, Competitive analysis, Custom reports. Both handle Influencer identification, Hootsuite, Web support.