Software · head to head
Later vs Metricool
Metricool
Software
All-in-one platform to plan, publish, and analyze social media content
- From
- Free
- Rated
- -
The short version
- Only Metricool has a free tier, so it costs nothing to try first.
- Each has a real cost: Later starter plan limits posting to 30 posts per profile per month across 1 social set of 8 profiles, with only 1 user; Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
Where they differ
Only the attributes on which Later and Metricool actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Later
Nothing recorded that Metricool does not also cover.
Only in Metricool
- Content Planner
- Analytics & Competitor Analysis
- Automated Reporting
- Unified Inbox
- Ads Management
- SmartLinks
- AI Assistant
What people use each for
The jobs each tool is most often brought in to do.
Later
No use cases recorded yet. See the Later review.
Metricool
- Scheduling posts across multiple social networksnot Later
- Tracking competitor social performancenot Later
- Automating client and team reportsnot Later
- Managing paid social ad campaignsnot Later
- Building a link-in-bio landing pagenot Later
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Later
- Starter plan limits posting to 30 posts per profile per month across 1 social set of 8 profiles, with only 1 user
- Growth plan restricts collaboration to 2 users even at 16 connected profiles
- Listed prices of $18.75, $37.50 and $82.50 per month require annual billing at a 25% discount; monthly billing costs more
Metricool
- Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
- Free plan is limited to a single brand and 20 posts per month.
- API access is only available on the top Advanced tier.
Pricing, plan by plan
Later
On requestNo published plan breakdown. See the Later review.
Metricool
Free- FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
- Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
Which should you pick?
Choose Later if
Nothing in the data separates Later from Metricool on the points above - pick on price and on how each one feels to use.
Choose Metricool if
- You need content planner.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want analytics & competitor analysis.
Questions people ask
- Is Later or Metricool better?
- Neither clearly leads. Later starts at On request and Metricool at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Later or Metricool?
- Metricool has a free tier; the other does not. Paid plans start at On request for Later and Free for Metricool.
- Does Later or Metricool run on more platforms?
- Later runs on Web. Metricool runs on web, ios, android, api.
- Can I use Metricool for free?
- Yes. Metricool has a free tier, so you can try it without paying. Later starts at On request.
- What can Later do that Metricool cannot?
- Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox.
Answered from the vendors’ own pages
Metricool: Is there a free plan, and what are its limits?
Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.
SourceMetricool: What does Metricool cost?
Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.
SourceMetricool: How is usage metered?
Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.
SourceRelated pages
Keep looking
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