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Social Media · head to head

Mention vs Tumblr

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
Tumblr logo

Tumblr

Social Media

Blogging and fandom platform owned by Automattic after being sold off by Verizon for a fraction of what Yahoo paid for it

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Tumblr user growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • They diverge on capability: Mention covers Real-time monitoring, Tumblr covers Reblogging.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mention and Tumblr actually diverge.

Attributes where Mention and Tumblr differ
AttributeMentionTumblr
Pricing modelfreemiumFree to use, optional ad-free subscription and paid post promotion
PlatformsWeb, Ios, AndroidiOS, Android, Web
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

Only in Tumblr

  • Reblogging
  • Tumblr Blaze
  • Ad-free browsing
  • Custom blog themes
  • Community labels
  • Post editor

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot Tumblr
  • Competitor trackingnot Tumblr
  • Social listeningnot Tumblr
  • Reputation managementnot Tumblr

Tumblr

  • A fandom or fan-art community that has stayed on Tumblr specifically for its reblog and tagging culturenot Mention
  • A writer or artist wanting a free, lightly customisable blog rather than a full websitenot Mention
  • Someone researching how a platform behaves after a steep ownership devaluation and reduced investmentnot Mention
  • A brand targeting niche fandom or subculture audiences that remain concentrated on Tumblr rather than mainstream platformsnot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Tumblr

  • User growth has been flat to declining for years, and the platform receives comparatively little product investment relative to competitors, so new features arrive slowly.
  • A 2018 ban on adult content drove away a significant part of the user base and community trust that has not fully recovered, even after some policy softening later.
  • Discovery and reach for new accounts is weaker than on algorithm-first platforms, so building an audience from zero is slower than on Instagram or TikTok.
  • The sharp drop in Tumblrs sale price between 2013 and 2019 signals real risk around long-term platform stability and continued investment under any given owner.
  • Moderation and safety tooling has historically lagged larger platforms, which matters for anyone running a brand presence that needs reliable content moderation support.

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Tumblr

Free
  • TumblrFree
    • Free blogging, following and reblogging
  • Ad-Free Browsing$4.99/month
    • Removes ads from the browsing experience

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose Tumblr if

  • You need reblogging.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want tumblr blaze.
Tumblr review

Questions people ask

Is Mention or Tumblr better?
Neither clearly leads. Mention starts at Free and Tumblr at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or Tumblr?
Mention starts at Free and Tumblr at Free.
Does Mention or Tumblr run on more platforms?
Mention runs on Web, Ios, Android. Tumblr runs on iOS, Android, Web.
Can I use Mention for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Tumblr is typically brought in for.
What can Mention do that Tumblr cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Tumblr covers Reblogging, Tumblr Blaze, Ad-free browsing, Custom blog themes.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Tumblr: Who owns Tumblr now?

Automattic, the company behind WordPress.com, which bought it from Verizon in 2019.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Tumblr: Is Tumblr still free?

Yes. An optional ad-free subscription and paid post promotion, Tumblr Blaze, exist, but the core platform is free.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Tumblr: Why did Tumblrs value drop so much between 2013 and 2019?

Years of user decline, accelerated by a 2018 ban on adult content that alienated a large part of its community, left it worth a small fraction of what Yahoo paid.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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