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Social Media · head to head

Mention vs Pinterest

Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite
Pinterest logo

Pinterest

Social Media

Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Pinterest engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • They diverge on capability: Mention covers Real-time monitoring, Pinterest covers Boards.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Mention and Pinterest actually diverge.

Attributes where Mention and Pinterest differ
AttributeMentionPinterest
Pricing modelfreemiumFree for users, advertising revenue from businesses
PlatformsWeb, Ios, AndroidiOS, Android, Web
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

Only in Pinterest

  • Boards
  • Visual search
  • Shopping pins
  • Idea pins
  • Promoted pins
  • Pinterest Trends

What people use each for

The jobs each tool is most often brought in to do.

Mention

  • Brand monitoringnot Pinterest
  • Competitor trackingnot Pinterest
  • Social listeningnot Pinterest
  • Reputation managementnot Pinterest

Pinterest

  • Planning a home renovation, wedding or event by collecting ideas in one placenot Mention
  • A retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awarenessnot Mention
  • A content creator or blogger driving referral traffic to a website through pinned contentnot Mention
  • A brand researching seasonal trends through Pinterest Trends data before a product launchnot Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Pinterest

  • Engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • Organic reach for businesses without a paid budget has declined as the feed increasingly favours advertising and algorithmic recommendation over follower-based distribution.
  • The user base skews demographically narrow, concentrated among women and higher-income users in several markets, which limits its usefulness for brands needing broad reach.
  • Ad pricing is auction based with no published flat rate, so campaign cost is unpredictable and can rise sharply during high-demand seasonal periods.
  • Content moderation and misinformation controls have lagged some competitors, and health and wellness misinformation pinned to boards has been a recurring problem the company has had to address after the fact.

Pricing, plan by plan

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Pinterest

Free
  • PinterestFree
    • Free account, unlimited pinning and boards for users
    • Businesses pay for promoted pins and shopping ads through Pinterest Ads Manager, priced by auction, no flat published rate

Which should you pick?

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Choose Pinterest if

  • You need boards.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want visual search.
Pinterest review

Questions people ask

Is Mention or Pinterest better?
Neither clearly leads. Mention starts at Free and Pinterest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or Pinterest?
Mention starts at Free and Pinterest at Free.
Does Mention or Pinterest run on more platforms?
Mention runs on Web, Ios, Android. Pinterest runs on iOS, Android, Web.
Can I use Mention for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mention best used for?
Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what Pinterest is typically brought in for.
What can Mention do that Pinterest cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis. Pinterest covers Boards, Visual search, Shopping pins, Idea pins.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Pinterest: Is Pinterest free?

Yes for users. Pinterest makes money from advertisers and shopping commerce tools, not from user subscriptions.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Pinterest: Does Pinterest take a cut of sales through shopping pins?

Pinterest itself does not typically take a transaction cut; it charges advertisers for promoted placement, and the retailer handles the actual sale and payment.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Pinterest: Has Pinterest changed ownership recently?

No. Unlike several platforms in this category, Pinterest remains an independently listed public company with no recent acquisition or rebrand.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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