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Software · head to head

Metricool vs Sked Social

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Sked Social logo

Sked Social

Software

Social media scheduling and approval workflow platform for teams and agencies

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Sked Social basic plan is limited to a single user and one profile per platform.
  • They diverge on capability: Metricool covers Content Planner, Sked Social covers Approval Workflow.

Where they differ

Only the attributes on which Metricool and Sked Social actually diverge.

Attributes where Metricool and Sked Social differ
AttributeMetricoolSked Social
Starting priceFree$24/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiweb, ios, android

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Sked Social

  • Approval Workflow
  • Content Calendar
  • Unified Social Inbox
  • Smart Assist AI
  • Custom Reports
  • Social Listening
  • MCP AI Connections

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Sked Social
  • Tracking competitor social performancenot Sked Social
  • Automating client and team reportsnot Sked Social
  • Managing paid social ad campaignsnot Sked Social
  • Building a link-in-bio landing pagenot Sked Social

Sked Social

  • Getting client or stakeholder approval on posts without giving platform accessnot Metricool
  • Scheduling content across multiple social networksnot Metricool
  • Running a unified inbox for comments and messagesnot Metricool
  • Building recurring performance reports for clientsnot Metricool
  • Connecting live social data to AI tools via MCPnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Sked Social

  • Basic plan is limited to a single user and one profile per platform.
  • Internal and external approval workflows are paid add-ons on the Grow plan rather than included.
  • Extra profiles and users beyond plan limits carry additional annual fees.
  • Threads and Snapchat only support notification-based posting, not full auto-publishing.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Sked Social

$24/month
  • Basic$24/month
    • 1 user
    • 1 profile per platform
  • Grow$58/month
    • 3 users
    • 6 included profiles
  • Accelerate$166/month
    • 6 users
    • 10 included profiles
    • Internal and external approvals included
  • Custom$undefined/month
    • Tailored enterprise plan starting from $249/month

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Sked Social if

  • You need approval workflow.
  • You work on web, ios, android.
  • You also want content calendar.
Sked Social review

Questions people ask

Is Metricool or Sked Social better?
Neither clearly leads. Metricool starts at Free and Sked Social at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Sked Social?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $24/month for Sked Social.
Does Metricool or Sked Social run on more platforms?
Metricool runs on web, ios, android, api. Sked Social runs on web, ios, android.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Sked Social starts at $24/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Sked Social is typically brought in for.
What can Metricool do that Sked Social cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Sked Social covers Approval Workflow, Content Calendar, Unified Social Inbox, Smart Assist AI.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Sked Social: What does Sked Social cost?

Plans start at $24/month for Basic (1 user, 1 profile per platform), rising to $58/month for Grow and $166/month for Accelerate, with a Custom tier from $249/month.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Sked Social: Is there a free trial?

Sked Social offers a 14-day free trial with no credit card required; at trial end users pick a plan or the account pauses.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Sked Social: Can I change or cancel my plan?

Upgrades take effect immediately while downgrades apply at the end of the billing cycle, and the company states there is no auto-charging or surprise billing.

Source
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