Is Mention or YouScan better?

Neither clearly leads. Mention starts at Free and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mention or YouScan?

Mention has a free tier; the other does not. Paid plans start at Free for Mention and $499/month for YouScan.

Does Mention or YouScan run on more platforms?

Mention runs on Web, Ios, Android. YouScan runs on Web.

Can I use Mention for free?

Yes. Mention has a free tier, so you can try it without paying. YouScan starts at $499/month.

What is Mention best used for?

Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what YouScan is typically brought in for.

What can Mention do that YouScan cannot?

Mention covers Real-time monitoring, Influencer identification, Competitive analysis, Custom reports. YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories. Both handle Sentiment analysis.

Social Media · head to head

Mention vs YouScan

Mention

Social Media

Real-time media monitoring made simple

From: Free
Rated: -

Full review Website

YouScan

Social Media

Social listening with image recognition, priced from $499 a month with a hard limit on search topics

From: $499/month
Rated: -

Full review Website

The short version

Only Mention has a free tier, so it costs nothing to try first.
Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; YouScan the binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
They diverge on capability: Mention covers Real-time monitoring, YouScan covers Visual Insights.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mention and YouScan actually diverge.

Attributes where Mention and YouScan differ
Attribute	Mention	YouScan
Starting price	Free	$499/month
Pricing model	freemium	Per month by mention volume and search topics
Free tier	Yes	No
Platforms	Web, Ios, Android	Web
Founded	2012	Unknown

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mention

Real-time monitoring
Influencer identification
Competitive analysis
Custom reports
Slack
Zapier
Buffer
Hootsuite

Only in YouScan

Visual Insights
Insights Copilot
Audience Insights
Auto-Categories
Audio and video monitoring
Smart alerts and automation
Social Intelligence API

Both cover

Sentiment analysis

What people use each for

The jobs each tool is most often brought in to do.

Mention

Brand monitoringnot YouScan
Competitor trackingnot YouScan
Social listeningnot YouScan
Reputation managementnot YouScan

YouScan

A drinks or snack brand that needs to find product placement in user photos where nobody typed the brand name.not Mention
A consumer marketing team wanting demographic profiles of who is discussing a campaign, not just how many mentions it generated.not Mention
A support operation routing complaints found on social straight into Zendesk or Freshdesk as tickets.not Mention
A brand tracking sentiment across several languages in Central and Eastern Europe where larger vendors have thinner source coverage.not Mention

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mention

Historical data access is not included in the Company plan and is only available as a paid add-on

YouScan

The binding constraint on the published plan is search topics, not mentions: three topics on Starter 3 forces agencies to merge unrelated clients into a single query, which corrupts reporting and pushes them to the quote-only tier.
Unlimited means sampled, not complete: high-volume topics collect every nth mention and analytics are extrapolated, so the top tier structurally cannot deliver exhaustive capture for legal or crisis forensic use.
Sampling frequency is fixed at topic creation and cannot be changed, so a wrong initial choice means building a new topic and losing historical continuity in the data you have already paid to collect.
Instagram coverage is structurally partial because it depends on hashtags being present, and channel-based Instagram history is capped at twelve months back, so caption-free visual mentions are undercounted.
Visual Insights and Audience Insights, the two capabilities that most differentiate the product, are only included on the quote-only Unlimited tier, so the published $499 price does not buy the reason you came.
Billing is annual only at the published tier with no monthly-rolling option and no published overage schedule, so the cost of a volume spike is unknown until you negotiate it.
X coverage now depends on constrained paid API access, which combined with sampling makes historic post depth the weakest part of the archive relative to Brandwatch or Talkwalker.

Pricing, plan by plan

Mention

Free

FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations

YouScan

$499/month

Starter 3$499/month
- Billed annually
- Up to 15,000 mentions per month
- 3 text search topics
Unlimited$undefined/month
- Unlimited sampled mentions
- Unlimited search topics, users and alert rules
- Visual Insights included

Which should you pick?

Choose Mention if

You need real-time monitoring.
You want to start without paying.
You work on Web, Ios, Android.
You also want influencer identification.

Mention review

Choose YouScan if

You need visual insights.
You also want insights copilot.

YouScan review

Questions people ask

Is Mention or YouScan better?: Neither clearly leads. Mention starts at Free and YouScan at $499/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mention or YouScan?: Mention has a free tier; the other does not. Paid plans start at Free for Mention and $499/month for YouScan.
Does Mention or YouScan run on more platforms?: Mention runs on Web, Ios, Android. YouScan runs on Web.
Can I use Mention for free?: Yes. Mention has a free tier, so you can try it without paying. YouScan starts at $499/month.
What is Mention best used for?: Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, brand monitoring and competitor tracking are not what YouScan is typically brought in for.
What can Mention do that YouScan cannot?: Mention covers Real-time monitoring, Influencer identification, Competitive analysis, Custom reports. YouScan covers Visual Insights, Insights Copilot, Audience Insights, Auto-Categories. Both handle Sentiment analysis.

Answered from the vendors’ own pages

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source

YouScan: Does the Unlimited plan really collect every mention?

No. It collects a sample of high-volume topics and extrapolates the analytics. Ask for the sampling ratio in writing if completeness matters.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source

YouScan: Is Visual Insights on the $499 plan?

No. Visual Insights and Audience Insights are included on the Unlimited tier only, which is quoted rather than published.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source

YouScan: Was YouScan affected by the war in Ukraine?

It was founded in Kyiv but contracts through a Cyprus entity and moved infrastructure to Azure West Europe. It exited the Russian market entirely, liquidating both Russian entities by mid-2024, and now contractually bars customers with Russian Federation connections.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source

YouScan: Can I pay monthly?

Not at the published tier. Starter 3 is $499 a month billed annually.

Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source

Mention vs YouScan

Mention

YouScan

The short version

Where they differ

What each one covers

Only in Mention

Only in YouScan

Both cover

What people use each for

Mention

YouScan

Where each one falls short

Mention

YouScan

Pricing, plan by plan

Mention

YouScan

Which should you pick?

Choose Mention if

Choose YouScan if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mention

More on YouScan

Keep looking

Other head to heads