Softwr

Social Media · head to head

Later vs Mention

Later logo

Later

Social Media

Visual social media scheduling and analytics

From
$18.75/month
Rated
-
Full reviewWebsite
Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Later every published price is the yearly rate; there is no free plan, only a 14 day trial; Mention historical data access is not included in the Company plan and is only available as a paid add-on
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Later and Mention actually diverge.

Attributes where Later and Mention differ
AttributeLaterMention
Starting price$18.75/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Ios, Android
FoundedUnknown2012

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Later

Nothing recorded that Mention does not also cover.

Only in Mention

  • Real-time monitoring
  • Sentiment analysis
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer

What people use each for

The jobs each tool is most often brought in to do.

Later

  • Scheduling social posts across up to 8 profiles on the entry plannot Mention
  • Running social for multiple brands using separate social setsnot Mention
  • Reviewing up to two years of social analytics on the Scale plannot Mention

Mention

  • Brand monitoringnot Later
  • Competitor trackingnot Later
  • Social listeningnot Later
  • Reputation managementnot Later

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Later

  • Every published price is the yearly rate; there is no free plan, only a 14 day trial
  • The Starter plan caps posting at 30 posts per profile per month, which is roughly one a day
  • Analytics history is tiered: 3 months on Starter, 1 year on Growth, 2 years on Scale
  • Extra users cost $3.75 per month each on top of the plan's included seats

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Pricing, plan by plan

Later

$18.75/month
  • Starter$18.75/month
    • Billed yearly
    • 1 social set of 8 profiles
    • 1 user
  • Growth$37.5/month
    • Billed yearly
    • 2 social sets of 16 profiles
    • 2 users
  • Scale$82.5/month
    • Billed yearly
    • 6 social sets of 48 profiles
    • 4 users

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Which should you pick?

Choose Later if

Nothing in the data separates Later from Mention on the points above - pick on price and on how each one feels to use.

Later review

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want sentiment analysis.
Mention review

Questions people ask

Is Later or Mention better?
Neither clearly leads. Later starts at $18.75/month and Mention at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Later or Mention?
Mention has a free tier; the other does not. Paid plans start at $18.75/month for Later and Free for Mention.
Does Later or Mention run on more platforms?
Later runs on Web. Mention runs on Web, Ios, Android.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Later starts at $18.75/month.
What is Later best used for?
Later is most often used for scheduling social posts across up to 8 profiles on the entry plan, running social for multiple brands using separate social sets, reviewing up to two years of social analytics on the scale plan. Of those, scheduling social posts across up to 8 profiles on the entry plan and running social for multiple brands using separate social sets are not what Mention is typically brought in for.
What can Later do that Mention cannot?
Mention covers Real-time monitoring, Sentiment analysis, Influencer identification, Competitive analysis.

Answered from the vendors’ own pages

Later: How much does Later cost?

Later publishes three plans, all priced billed yearly: Starter at $18.75 per month, Growth at $37.50 and Scale at $82.50. Annual billing is advertised as 25% off, described as 3 months free.

Source
Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Later: Does Later have a free plan?

No. Later offers a 14 day free trial on all plans, but there is no permanently free tier. The trial is the only entry point below the $18.75 per month Starter plan.

Source
Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Later: How many social profiles does Later include?

Starter includes 1 social set covering 8 profiles, Growth includes 2 sets covering 16, and Scale includes 6 sets covering 48. Extra social sets are $11.25 per month each.

Source
Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
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