Softwr

Social Media · head to head

Brand24 vs Mention

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Mention logo

Mention

Social Media

Real-time media monitoring made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mention has a free tier, so it costs nothing to try first.
  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Mention historical data access is not included in the Company plan and is only available as a paid add-on
  • They diverge on capability: Brand24 covers Mention monitoring, Mention covers Real-time monitoring.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Mention actually diverge.

Attributes where Brand24 and Mention differ
AttributeBrand24Mention
Starting price$199/monthFree
Pricing modelPer month by mention volumefreemium
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Mention

  • Real-time monitoring
  • Influencer identification
  • Competitive analysis
  • Custom reports
  • Slack
  • Zapier
  • Buffer
  • Hootsuite

Both cover

  • Sentiment analysis

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Mention
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Mention
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Mention
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Mention

Mention

  • Brand monitoringnot Brand24
  • Competitor trackingnot Brand24
  • Social listeningnot Brand24
  • Reputation managementnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Mention

  • Historical data access is not included in the Company plan and is only available as a paid add-on

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Mention

Free
  • FreeFree
    • 1 alert
    • 1,000 mentions
    • Basic monitoring
  • Solo$41/month
    • 2 alerts
    • 5,000 mentions
    • Boolean search
  • Pro$83/month
    • 5 alerts
    • 10,000 mentions
    • Team features
  • EnterpriseFree
    • Unlimited alerts
    • Unlimited mentions
    • Custom integrations

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want ai brand assistant.
Brand24 review

Choose Mention if

  • You need real-time monitoring.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want influencer identification.
Mention review

Questions people ask

Is Brand24 or Mention better?
Neither clearly leads. Brand24 starts at $199/month and Mention at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Mention?
Mention has a free tier; the other does not. Paid plans start at $199/month for Brand24 and Free for Mention.
Does Brand24 or Mention run on more platforms?
Brand24 runs on Web, iOS, Android. Mention runs on Web, Ios, Android.
Can I use Mention for free?
Yes. Mention has a free tier, so you can try it without paying. Brand24 starts at $199/month.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Mention is typically brought in for.
What can Brand24 do that Mention cannot?
Brand24 covers Mention monitoring, AI Brand Assistant, AI Insights, Influencer scoring. Mention covers Real-time monitoring, Influencer identification, Competitive analysis, Custom reports. Both handle Sentiment analysis.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Mention: What does the Mention Company Plan include?

The Company Plan includes real-time mention tracking across Facebook, Instagram, Twitter, Reddit, TikTok, and YouTube, plus news, blogs, and forums. It covers 75+ review sites, sentiment analysis, competitor benchmarking, custom reporting, and dedicated account manager support.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Mention: What is the cost of Mention's Company Plan?

Mention's Company Plan pricing is not displayed on the pricing page and requires contacting sales or requesting a demo to get a quote.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Mention: Does Mention offer a free trial?

Yes. Mention offers a free trial accessible through their signup page, with no credit card required to get started.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

Mention: Can I save money by paying annually for Mention?

Yes. If you pay yearly instead of monthly, Mention gives you 2 months free, saving approximately $360 USD per year depending on your plan.

Source
Mention: Are there add-ons or upsells available with Mention?

Yes. Mention offers paid add-ons for historical data and white-label reporting beyond what is included in the standard plan.

Source
Share

Related pages

More on Brand24

More on Mention

Keep looking

Other head to heads