Software · head to head
Mention vs Talkwalker
Talkwalker
Software
Consumer intelligence to accelerate your brand
- From
- On request
- Rated
- -
The short version
- Only Mention has a free tier, so it costs nothing to try first.
- Each has a real cost: Mention historical data access is not included in the Company plan and is only available as a paid add-on; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
- They diverge on capability: Mention covers Real-time monitoring, Talkwalker covers Social listening.
Where they differ
Only the attributes on which Mention and Talkwalker actually diverge.
| Attribute | Mention | Talkwalker |
|---|---|---|
| Starting price | Free | On request |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Platforms | Web, Ios, Android | Web |
| Founded | 2012 | 2009 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mention
- Real-time monitoring
- Competitive analysis
- Custom reports
- Slack
- Zapier
- Buffer
- Ios support
- Android support
Only in Talkwalker
- Social listening
- Image recognition
- Crisis detection
- Salesforce
- Tableau
- API
Both cover
- Sentiment analysis
- Influencer identification
- Hootsuite
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Mention
- Brand monitoring
- Competitor trackingnot Talkwalker
- Social listeningnot Talkwalker
- Reputation managementnot Talkwalker
Talkwalker
- Brand monitoring
- Competitive intelligencenot Mention
- Crisis managementnot Mention
- Campaign measurementnot Mention
- Market researchnot Mention
Both are used for brand monitoring, on those jobs the choice comes down to price and fit rather than capability.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mention
- Historical data access is not included in the Company plan and is only available as a paid add-on
Talkwalker
- Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote
Pricing, plan by plan
Mention
Free- FreeFree
- 1 alert
- 1,000 mentions
- Basic monitoring
- Solo$41/month
- 2 alerts
- 5,000 mentions
- Boolean search
- Pro$83/month
- 5 alerts
- 10,000 mentions
- Team features
- EnterpriseFree
- Unlimited alerts
- Unlimited mentions
- Custom integrations
Talkwalker
On request- ListenFree
- Social listening
- Sentiment analysis
- Alerts
- AnalyzeFree
- Advanced analytics
- AI insights
- Benchmarking
- EnterpriseFree
- Full platform
- API access
- Custom integrations
Which should you pick?
Choose Mention if
- You need real-time monitoring.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want competitive analysis.
Questions people ask
- Is Mention or Talkwalker better?
- Neither clearly leads. Mention starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mention or Talkwalker?
- Mention has a free tier; the other does not. Paid plans start at Free for Mention and On request for Talkwalker.
- Does Mention or Talkwalker run on more platforms?
- Mention runs on Web, Ios, Android. Talkwalker runs on Web.
- Can I use Mention for free?
- Yes. Mention has a free tier, so you can try it without paying. Talkwalker starts at On request.
- What is Mention best used for?
- Mention is most often used for brand monitoring, competitor tracking, social listening, reputation management. Of those, competitor tracking and social listening are not what Talkwalker is typically brought in for.
- What can Mention do that Talkwalker cannot?
- Mention covers Real-time monitoring, Competitive analysis, Custom reports, Slack. Talkwalker covers Social listening, Image recognition, Crisis detection, Salesforce. Both handle Sentiment analysis, Influencer identification, Hootsuite, Web support.