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Software · head to head

Metricool vs Planoly

Metricool logo

Metricool

Software

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Planoly logo

Planoly

Software

Visual social media planning, scheduling, and link-in-bio platform

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Planoly the free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • They diverge on capability: Metricool covers Content Planner, Planoly covers Visual grid planning.

Where they differ

Only the attributes on which Metricool and Planoly actually diverge.

Attributes where Metricool and Planoly differ
AttributeMetricoolPlanoly
Starting priceFree$14/month
Pricing modelfreemiumsubscription
Free tierYesNo
Platformsweb, ios, android, apiweb, ios, android

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Planoly

  • Visual grid planning
  • Auto-posting
  • AI content ideas
  • Link in bio
  • DM and comment automation
  • Media library
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Planoly
  • Tracking competitor social performancenot Planoly
  • Automating client and team reportsnot Planoly
  • Managing paid social ad campaignsnot Planoly
  • Building a link-in-bio landing pagenot Planoly

Planoly

  • Planning an Instagram feed grid before postingnot Metricool
  • Scheduling and auto-publishing across multiple social networksnot Metricool
  • Selling digital products or merch via a link-in-bio pagenot Metricool
  • Automating Instagram DM replies for lead capturenot Metricool
  • Managing content for multiple clients as an agencynot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Planoly

  • The free mobile app tier is limited to 10 uploads per month, too low for active accounts.
  • Additional social sets and team seats require paid add-ons rather than being included at higher volumes.
  • Auto-posting to some platforms requires a push notification and manual tap to finish publishing rather than being fully automatic.
  • Advanced monetization and automation features are gated behind paid plans with no lower-cost equivalent.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Planoly

$14/month
  • Starter$14/month
    • 1 social set
    • Unlimited uploads
    • 1 user
  • Growth$24/month
    • 2 social sets
    • Unlimited uploads
    • 2 users
  • Pro$47/month
    • 6 social sets
    • Unlimited uploads
    • 6 users

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Planoly if

  • You need visual grid planning.
  • You work on web, ios, android.
  • You also want auto-posting.
Planoly review

Questions people ask

Is Metricool or Planoly better?
Neither clearly leads. Metricool starts at Free and Planoly at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Planoly?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $14/month for Planoly.
Does Metricool or Planoly run on more platforms?
Metricool runs on web, ios, android, api. Planoly runs on web, ios, android.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Planoly starts at $14/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Planoly is typically brought in for.
What can Metricool do that Planoly cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Planoly covers Visual grid planning, Auto-posting, AI content ideas, Link in bio.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Planoly: Does Planoly offer a free trial?

All paid plans include a 14-day free trial before users are charged, letting new users test scheduling and link-in-bio features first.

Source
Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Planoly: What are Planoly's pricing tiers?

Planoly offers Starter ($14/mo), Growth ($24/mo), and Pro ($47/mo) monthly plans, with lower per-month rates if billed annually; each tier increases the number of social sets and users included.

Source
Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Planoly: Can I cancel or change my Planoly plan anytime?

Plans can be upgraded, downgraded, or canceled at any time according to Planoly's pricing page.

Source
Planoly: Is there a free version of Planoly?

A free mobile app tier exists with a limit of 10 uploads per month; full scheduling features require a paid plan.

Source
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