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Category
The best Social Media software
Social Media & Content software and applications
- Tools listed
- 34
All 34 social media tools
Every listing shows its published starting price on the same footing, so a shortlist does not take ten tabs.
What social media software costs
Counted from the published pricing of the 34 listings on this page. A tool counts as free only where it publishes a $0 plan, an open-source licence or a starting price of zero.
- Cheapest paid plan
- $0.04DALL-E
- Median entry price
- $20across 26 priced
- Dearest entry price
- $499YouScan
- Publish a $0 plan
- 11of 34
Paid social media plans in this set start anywhere from $0.04 a month for DALL-E to $499 for YouScan. The median entry price across the 26 tools that publish one is $20, half of them start below that figure and half above it.
Entry price is not the ceiling. The dearest published tier anywhere in this category is Brand24's at $599 a month. Read the top of each ladder as well as the bottom, because that is where you land after two years of growth.
11 of 34 publish a $0 plan, and 4 of those charge nothing at all. 19 tools have no free tier of any kind.
12 of 34 keep at least one tier unpriced and sold by quote, which in practice means the number you end up paying at the top end is not on this page or on theirs.
How these vendors bill
The billing model each of the 34 social media listings publishes, counted. Two tools at the same headline price are not the same purchase if one of them charges per seat.
- subscription
- 14
- freemium
- 4
- Per month by mention volume
- 2
- quote
- 2
- free
- 1
- Free for users, advertising revenue from businesses
- 1
- Free to use, optional ad-free subscription and paid post promotion
- 1
- Free to use, paid X Premium tiers and metered developer API
- 1
- Free, funded entirely by targeted advertising
- 1
- Per month by mention volume and search topics
- 1
- Per month by topic and mention volume
- 1
- Per month by tracked company count
- 1
- Per user per month
- 1
- usage-based
- 1
Separately, 12 of 34 publish at least one tier with no price attached. Those are sold by quote, so the top of the ladder is negotiable, and unknowable, until you talk to sales.
What comes as standard, and what you pay extra for
Every capability named in a published pricing tier by any of the 31 social media tools here that break their plans down, counted once per vendor. This measures what vendors choose to advertise as a selling point, not everything the software does, an absence below is silence, not a missing feature.
Named most often
- API access , 8 of 31
- Unlimited users , 5 of 31
- Sentiment analysis , 4 of 31
- Dedicated account manager , 3 of 31
- Dedicated support , 3 of 31
Named by fewer
- Advanced analytics , 2 of 31
- AI sentiment analysis , 2 of 31
- Boolean search , 2 of 31
- Custom dashboards , 2 of 31
- Custom integrations , 2 of 31
Named by exactly one vendor: Ad comments moderation, Basic features, Custom social accounts, HD quality, Reporting and exports, Unlimited Copilot questions and dashboards. Those are differentiators rather than table stakes.
What “Social Media” covers in practice
The subject tags that recur across these 34 listings, with the number of tools carrying each. A category label is a filing decision; this is the closer read of what is actually filed under it.
- social-listening9
- social-media7
- Social Media Management6
- brand monitoring4
- Enterprise4
- ai3
- media monitoring3
- reporting3
- sentiment-analysis3
- advertising2
- consumer-insights2
- consumer-intelligence2
Carried by a single tool: Ads Management, art, Competitive Benchmarking, dall-e, Image Recognition, microblogging, pr, Social Intelligence. If one of those is the reason you are here, the category page is the wrong lens, go straight to that product.
How to choose between them
Four things the numbers above should change about your shortlist.
Start with the free tiers if there are enough of them
11 of 34 social media tools here publish a $0 plan, which is enough to run a real trial without a purchase order. A free tier is worth more than a free trial when you are evaluating: a trial expires on the vendor's schedule, a free plan expires when you outgrow it. The thing to check before you commit is which of the capabilities below sit above the free line, starting with api access, the single most frequently named capability in this category's published tiers.
Read the spread before you read the features
$0.04 to $499 is a $498.96 spread on entry price alone, and a spread that wide is never about polish, it is about who the vendor built for. Tools at the bottom of this ladder are priced for one person or a small team; tools near $499 are priced for a department with a procurement process. Decide which of those you are before you compare capability, or you will shortlist four tools that were never competing for the same buyer.
Check which tier you actually land on
21 of 34 tools here publish three or more tiers, and the median vendor in this category ships 3 of them. The advertised price is the first rung, and the things teams tend to need, api access, unlimited users, sentiment analysis, are named in higher plans far more often than in entry ones. Price your shortlist at the tier that contains what you need, not at the tier on the pricing page's left edge.
The billing model matters more than the headline number
This category splits across 14 billing models: subscription on 14 listings, freemium on 4, and 12 other arrangements across the rest. A per-user price and a flat subscription at the same headline figure are not the same purchase, the first one grows with headcount and the second does not. Multiply by your real team size before you compare two numbers side by side.
Compare social media tools directly
Every pairing below is a full comparison: the same checklist applied to both, so a gap in one is a gap in the other.
- Facebook vs Pinterest
- Pinterest vs Tumblr
- Tumblr vs X
- X vs Awario
- Awario vs Brand24
- Brand24 vs Determ
- Determ vs Khoros
- Khoros vs Rival IQ
Go straight to the numbers
- Facebookpricingalternatives
- Pinterestpricingalternatives
- Tumblrpricingalternatives
- Xpricingalternatives
- Awariopricingalternatives
- Brand24pricingalternatives
Questions people ask about social media software
Answered from the listings on this page, and nowhere else.
- How much does social media software cost?
- Across the 34 social media tools listed here, paid plans start between $0.04 and $499 a month, with a median entry price of $20. The most expensive single tier published in the category is $599 a month (Brand24). 11 of 34 also publish a $0 plan.
- What is the cheapest social media software?
- 4 of the 34 tools listed here cost nothing at all. Among the ones that charge, DALL-E has the lowest published entry price at $0.04 a month. Cheapest and best value are different questions: check which tier the capability you need actually appears in before you compare starting prices.
- Is there free social media software?
- Yes, 11 of 34 tools in this category publish a plan priced at $0. 4 of them are free outright, with no paid tier above. A tool is only counted as free here when it publishes a $0 plan, an open-source licence, or a starting price of zero, a free trial does not count.
- What features should social media software have?
- Judging by what vendors put in their own published pricing tiers, the most frequently named capabilities in this category are api access (8 of 31 tools that publish plan detail), unlimited users (5) and sentiment analysis (4). Treat those as the category baseline. Anything named by only one vendor, such as ad comments moderation or basic features, is a differentiator rather than a standard, so it is worth deciding whether you need it before it narrows your shortlist to one.
- How is social media software usually billed?
- subscription (14), freemium (4), Per month by mention volume (2), quote (2), plus 10 less common arrangements, counted across the 34 listings on this page. The distinction that costs money is per-seat versus flat: a per-user plan at the same headline price scales with your headcount and a flat subscription does not. 12 of 34 tools also keep at least one tier unpriced and sold by quote.
- What does social media software actually cover?
- The 34 tools on this page do not describe themselves the same way. The subject tags they carry most often are social-listening (9), social-media (7), social media management (6), brand monitoring (4), enterprise (4). That spread is the honest answer to what the category means in practice: it is not one product shape, and two tools filed under social media may overlap on very little.
- How many pricing tiers do social media tools offer?
- 33 of 34 tools here publish a plan breakdown, and the median one has 3 tiers. 21 of 34 publish three or more. More tiers is not generosity, it usually means the capability you are buying for sits two rungs above the advertised price, so price your shortlist at the tier that contains it.
- How many social media tools are listed on Softwr?
- 34 approved social media listings appear on this page, including Facebook, Pinterest, Tumblr, X. Each links to a full breakdown with its pricing tiers and plan detail, and the category can be filtered by price and sorted by rating above. You can also read the shortlist view at /best/social-media, which ranks the same set by published rating.
Keep this
Email me these 34 picks
The shortlist for “Social Media”, plus a note if any of their prices change.
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More on Social Media
Neighbouring categories
Adjacent in the same taxonomy, not a ranking.