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Social Media · head to head

Metricool vs Pinterest

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Pinterest logo

Pinterest

Social Media

Visual discovery and bookmarking platform monetised through advertising and shopping links, run as an independent public company

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Pinterest engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • They diverge on capability: Metricool covers Content Planner, Pinterest covers Boards.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Metricool and Pinterest actually diverge.

Attributes where Metricool and Pinterest differ
AttributeMetricoolPinterest
Pricing modelfreemiumFree for users, advertising revenue from businesses
Platformsweb, ios, android, apiiOS, Android, Web

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Pinterest

  • Boards
  • Visual search
  • Shopping pins
  • Idea pins
  • Promoted pins
  • Pinterest Trends

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Pinterest
  • Tracking competitor social performancenot Pinterest
  • Automating client and team reportsnot Pinterest
  • Managing paid social ad campaignsnot Pinterest
  • Building a link-in-bio landing pagenot Pinterest

Pinterest

  • Planning a home renovation, wedding or event by collecting ideas in one placenot Metricool
  • A retailer running shoppable pin campaigns to drive purchase-intent traffic rather than pure brand awarenessnot Metricool
  • A content creator or blogger driving referral traffic to a website through pinned contentnot Metricool
  • A brand researching seasonal trends through Pinterest Trends data before a product launchnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Pinterest

  • Engagement skews heavily toward planning and browsing rather than real-time interaction, so it is a poor fit for time-sensitive announcements or breaking content.
  • Organic reach for businesses without a paid budget has declined as the feed increasingly favours advertising and algorithmic recommendation over follower-based distribution.
  • The user base skews demographically narrow, concentrated among women and higher-income users in several markets, which limits its usefulness for brands needing broad reach.
  • Ad pricing is auction based with no published flat rate, so campaign cost is unpredictable and can rise sharply during high-demand seasonal periods.
  • Content moderation and misinformation controls have lagged some competitors, and health and wellness misinformation pinned to boards has been a recurring problem the company has had to address after the fact.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Pinterest

Free
  • PinterestFree
    • Free account, unlimited pinning and boards for users
    • Businesses pay for promoted pins and shopping ads through Pinterest Ads Manager, priced by auction, no flat published rate

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Pinterest if

  • You need boards.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want visual search.
Pinterest review

Questions people ask

Is Metricool or Pinterest better?
Neither clearly leads. Metricool starts at Free and Pinterest at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Pinterest?
Metricool starts at Free and Pinterest at Free.
Does Metricool or Pinterest run on more platforms?
Metricool runs on web, ios, android, api. Pinterest runs on iOS, Android, Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Pinterest is typically brought in for.
What can Metricool do that Pinterest cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Pinterest covers Boards, Visual search, Shopping pins, Idea pins.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Pinterest: Is Pinterest free?

Yes for users. Pinterest makes money from advertisers and shopping commerce tools, not from user subscriptions.

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Pinterest: Does Pinterest take a cut of sales through shopping pins?

Pinterest itself does not typically take a transaction cut; it charges advertisers for promoted placement, and the retailer handles the actual sale and payment.

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Pinterest: Has Pinterest changed ownership recently?

No. Unlike several platforms in this category, Pinterest remains an independently listed public company with no recent acquisition or rebrand.

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