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Social Media · head to head

Metricool vs X

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
X logo

X

Social Media

The renamed and restructured Twitter, now merged into Elon Musks xAI, with paid verification and metered API access

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; X verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • They diverge on capability: Metricool covers Content Planner, X covers Posts and reposts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Metricool and X actually diverge.

Attributes where Metricool and X differ
AttributeMetricoolX
Pricing modelfreemiumFree to use, paid X Premium tiers and metered developer API
Platformsweb, ios, android, apiiOS, Android, Web

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in X

  • Posts and reposts
  • X Premium
  • Grok integration
  • Spaces
  • Direct messages
  • Creator monetisation

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot X
  • Tracking competitor social performancenot X
  • Automating client and team reportsnot X
  • Managing paid social ad campaignsnot X
  • Building a link-in-bio landing pagenot X

X

  • A brand or public figure needing verified status and reduced ads, now purchased rather than earned editoriallynot Metricool
  • A developer building a bot or analytics tool who needs to budget for paid API tiers rather than assume free accessnot Metricool
  • A researcher who previously used the free academic API and now needs to evaluate whether the paid tier is affordablenot Metricool
  • An advertiser assessing brand safety given content moderation changes since the 2022 acquisitionnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

X

  • Verification no longer signals identity or notability, only a paid subscription, so users cannot rely on the blue check the way they could before 2023.
  • API access for developers moved from largely free to a paid tier structure, and the free tier is restrictive enough that most third-party apps and bots have shut down or moved elsewhere.
  • Advertiser spend has been volatile since the ownership change, with several major advertisers pausing campaigns over content moderation concerns, which affects the reliability of ad-supported reach.
  • The 2025 merger into xAI folds the platforms user data and infrastructure into an AI company, which is a materially different data relationship than existed under the previous corporate structure.
  • Content moderation policy has shifted significantly since 2022, and organisations with brand safety requirements need to reassess the platform rather than assume Twitter-era policies still apply.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

X

Free
  • BasicFree
    • Ad-supported feed, posting, following, direct messages
  • Premium$8/month
    • Verification badge, edit posts, reduced ads, longer posts, revenue share eligibility
  • Premium+$40/month
    • Largest reply prioritisation, ad-free timeline, higher usage limits

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose X if

  • You need posts and reposts.
  • You want to start without paying.
  • You work on iOS, Android, Web.
  • You also want x premium.
X review

Questions people ask

Is Metricool or X better?
Neither clearly leads. Metricool starts at Free and X at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or X?
Metricool starts at Free and X at Free.
Does Metricool or X run on more platforms?
Metricool runs on web, ios, android, api. X runs on iOS, Android, Web.
Can I use Metricool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what X is typically brought in for.
What can Metricool do that X cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. X covers Posts and reposts, X Premium, Grok integration, Spaces.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
X: Is X the same company as Twitter?

It is the renamed and restructured successor. Twitter Inc became X Corp after Musks 2022 acquisition, and X Corp itself was merged into xAI in March 2025.

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
X: Is verification still free?

No. Verification is now part of the paid X Premium subscription, not a free editorial mark of notability.

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
X: Can I still use the API for free?

A limited free tier exists but is restrictive; meaningful volume access requires a paid tier, priced well above the old free and standard API access.

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