Social Media & Content · head to head
Metricool vs Runway
Metricool
Social Media & Content
All-in-one platform to plan, publish, and analyze social media content
- From
- Free
- Rated
- -
Runway
Social Media & Content
AI-powered creative tools for video and images
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Runway the free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
- They diverge on capability: Metricool covers Content Planner, Runway covers Gen-2 video generation.
Where they differ
Only the attributes on which Metricool and Runway actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Social Media & Content).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Metricool
- Content Planner
- Analytics & Competitor Analysis
- Automated Reporting
- Unified Inbox
- Ads Management
- SmartLinks
- AI Assistant
Only in Runway
- Gen-2 video generation
- Green screen
- Inpainting
- Super resolution
- Motion tracking
- Adobe Premiere
- Final Cut Pro
- API access
What people use each for
The jobs each tool is most often brought in to do.
Metricool
- Scheduling posts across multiple social networksnot Runway
- Tracking competitor social performancenot Runway
- Automating client and team reportsnot Runway
- Managing paid social ad campaignsnot Runway
- Building a link-in-bio landing pagenot Runway
Runway
- Generating video clips from text or image promptsnot Metricool
- Extending or editing existing footage with generative modelsnot Metricool
- Removing objects and backgrounds from videonot Metricool
- Storyboarding and previsualisation for productionnot Metricool
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Metricool
- Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
- Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
- Free plan is limited to a single brand and 20 posts per month.
- API access is only available on the top Advanced tier.
Runway
- The free tier is 125 one-time credits rather than a monthly allowance, so it runs out and does not refill
- Outputs carry a watermark until the Standard plan at $12 a month
- Everything is metered in credits, and Gen-4.5 video costs 60 credits per 5 seconds, so a Standard plan covers roughly 125 short videos a year
- Only the Max plan at $76 a month rolls unused credits over, and only for one month
- The free tier gives a selection of models rather than the full set
Pricing, plan by plan
Metricool
Free- FreeFree
- 1 brand
- 20 posts/month
- 5 competitor profiles
- Starter$20/month
- Up to 10 brands
- Unlimited publishing (fair use)
- 100 competitor profiles
- Advanced$53/month
- Up to 50 brands
- Team management and post approval
- Full Twitter/X analytics
Runway
Free- FreeFree
- 125 credits
- Basic tools
- 720p exports
- Standard$12/month
- 625 credits/month
- Gen-2 access
- 4K exports
- Pro$28/month
- 2250 credits/month
- All tools
- Priority processing
- Unlimited$76/month
- Unlimited generations
- Custom models
- API access
Which should you pick?
Choose Metricool if
- You need content planner.
- You want to start without paying.
- You work on web, ios, android, api.
- You also want analytics & competitor analysis.
Choose Runway if
- You need gen-2 video generation.
- You want to start without paying.
- You also want green screen.
Questions people ask
- Is Metricool or Runway better?
- Neither clearly leads. Metricool starts at Free and Runway at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Metricool or Runway?
- Metricool starts at Free and Runway at Free.
- Does Metricool or Runway run on more platforms?
- Metricool runs on web, ios, android, api. Runway runs on Web.
- Can I use Metricool for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Metricool best used for?
- Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Runway is typically brought in for.
- What can Metricool do that Runway cannot?
- Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Runway covers Gen-2 video generation, Green screen, Inpainting, Super resolution.
Answered from the vendors’ own pages
Metricool: Is there a free plan, and what are its limits?
Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.
SourceMetricool: What does Metricool cost?
Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.
SourceMetricool: How is usage metered?
Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.
SourceRelated pages
Other head to heads
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- Metricool vs Opus Clip
- Metricool vs Sprinklr
- Metricool vs Tailwind
- Metricool vs Talkwalker
- Runway vs Midjourney
- Runway vs DALL-E
- Runway vs Brandwatch
- Runway vs Mention
- Runway vs Planoly
- Runway vs Sked Social
- Runway vs Opus Clip
- Runway vs Sprinklr
- Runway vs Tailwind
- Runway vs Talkwalker