Is Klaviyo or Mattermost better?

Neither clearly leads. Klaviyo starts at Free and Mattermost at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Klaviyo or Mattermost?

Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Mattermost.

Does Klaviyo or Mattermost run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Klaviyo for free?

Yes. Klaviyo has a free tier, so you can try it without paying. Mattermost starts at On request.

What is Klaviyo best used for?

Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Mattermost is typically brought in for.

What can Klaviyo do that Mattermost cannot?

Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Email Marketing · head to head

Klaviyo vs Mattermost

Klaviyo

Email Marketing

The email and SMS marketing platform for ecommerce

From: Free
Rated: -

Full review Website

Mattermost

Communication & Collaboration

Channel-centric collaboration for secure workflows

From: On request
Rated: -

Full review Website

The short version

Only Klaviyo has a free tier, so it costs nothing to try first.
Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Mattermost no prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales

Where they differ

Only the attributes on which Klaviyo and Mattermost actually diverge.

Attributes where Klaviyo and Mattermost differ
Attribute	Klaviyo	Mattermost
Starting price	Free	On request
Pricing model	freemium	quote
Free tier	Yes	No
Category	Email Marketing	Communication & Collaboration
Founded	2012	Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

Email marketing
SMS marketing
Push notifications
Marketing automation
Segmentation
A/B testing
Reporting & analytics
Ecommerce integrations

Only in Mattermost

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

Email and SMS marketing automation for ecommerce storesnot Mattermost
Segmenting customers on purchase and behaviour datanot Mattermost

Mattermost

No use cases recorded yet. See the Mattermost review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

The free plan caps active profiles at 250 and sends at 500 emails a month
Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
SMS is metered separately, with only $5 of mobile messages included on the free plan
Paid tier prices are not published on the pricing page and depend on profile count

Mattermost

No prices are published for any of the three paid tiers (Professional, Enterprise, Enterprise Advanced); all require contacting sales
Professional is capped at a maximum of 250 users, forcing a move to Enterprise for larger teams
Licenses are sold only as prepaid annual subscriptions, and organizations that exceed their licensed seat count must purchase additional seats on a prorated quarterly basis

Pricing, plan by plan

Klaviyo

Free

FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation

Mattermost

On request

No published plan breakdown. See the Mattermost review.

Which should you pick?

Choose Klaviyo if

You need email marketing.
You want to start without paying.
You also want sms marketing.

Klaviyo review

Choose Mattermost if

Nothing in the data separates Mattermost from Klaviyo on the points above - pick on price and on how each one feels to use.

Mattermost review

Questions people ask

Is Klaviyo or Mattermost better?: Neither clearly leads. Klaviyo starts at Free and Mattermost at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Mattermost?: Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Mattermost.
Does Klaviyo or Mattermost run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?: Yes. Klaviyo has a free tier, so you can try it without paying. Mattermost starts at On request.
What is Klaviyo best used for?: Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Mattermost is typically brought in for.
What can Klaviyo do that Mattermost cannot?: Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.

Klaviyo vs Mattermost

Klaviyo

Mattermost

The short version

Where they differ

What each one covers

Only in Klaviyo

Only in Mattermost

What people use each for

Klaviyo

Mattermost

Where each one falls short

Klaviyo

Mattermost

Pricing, plan by plan

Klaviyo

Mattermost

Which should you pick?

Choose Klaviyo if

Choose Mattermost if

Questions people ask

Related pages

More on Klaviyo

More on Mattermost

Keep looking

Other head to heads