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Software · head to head

Klaviyo vs Rocket.Chat

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Rocket.Chat logo

Rocket.Chat

Software

Deployment flexibility and compliance across regulatory frameworks

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Rocket.Chat no prices, tier names with numbers, or minimum seats are published anywhere on the pricing page; all three paid editions (Commercial, Government, Defense) route to Contact sales or Contact us

Where they differ

Only the attributes on which Klaviyo and Rocket.Chat actually diverge.

Attributes where Klaviyo and Rocket.Chat differ
AttributeKlaviyoRocket.Chat
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Rocket.Chat

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Rocket.Chat
  • Segmenting customers on purchase and behaviour datanot Rocket.Chat

Rocket.Chat

No use cases recorded yet. See the Rocket.Chat review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Rocket.Chat

  • No prices, tier names with numbers, or minimum seats are published anywhere on the pricing page; all three paid editions (Commercial, Government, Defense) route to Contact sales or Contact us
  • The free community edition is not represented on the pricing page at all, which lists only the three quote-only enterprise tiers

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Rocket.Chat

On request

No published plan breakdown. See the Rocket.Chat review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Rocket.Chat if

Nothing in the data separates Rocket.Chat from Klaviyo on the points above - pick on price and on how each one feels to use.

Rocket.Chat review

Questions people ask

Is Klaviyo or Rocket.Chat better?
Neither clearly leads. Klaviyo starts at Free and Rocket.Chat at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Rocket.Chat?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Rocket.Chat.
Does Klaviyo or Rocket.Chat run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Rocket.Chat starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Rocket.Chat is typically brought in for.
What can Klaviyo do that Rocket.Chat cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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