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Software · head to head

Klaviyo vs Lark

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
Lark logo

Lark

Software

The super app for team collaboration

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Lark lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.
  • They diverge on capability: Klaviyo covers Email marketing, Lark covers Team messaging.

Where they differ

Only the attributes on which Klaviyo and Lark actually diverge.

Attributes where Klaviyo and Lark differ
AttributeKlaviyoLark
Pricing modelfreemiumsubscription
PlatformsWebWeb, Windows, Macos, Linux, Ios, Android
Founded20122019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Lark

  • Team messaging
  • Video conferencing
  • Collaborative docs
  • Cloud storage
  • Calendar
  • Jira
  • GitHub
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Lark
  • Segmenting customers on purchase and behaviour datanot Lark

Lark

  • Team communicationnot Klaviyo
  • Document collaborationnot Klaviyo
  • Project managementnot Klaviyo
  • Company intranetnot Klaviyo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Lark

  • Lark's own pricing page description states it offers a free starter pack, a Pro plan, and an Enterprise plan, and directs buyers to Contact us rather than publishing Pro/Enterprise figures on the rendered page.

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Lark

Free
  • StarterFree
    • Up to 50 users
    • 100GB storage
    • Unlimited messaging
  • Pro$12/month
    • Unlimited users
    • 1TB storage per user
    • 24-hour meetings
  • Enterprise$20/month
    • SSO/SAML
    • eDiscovery
    • Custom retention

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Lark if

  • You need team messaging.
  • You want to start without paying.
  • You work on Web, Windows, Macos, Linux, Ios, Android.
  • You also want video conferencing.
Lark review

Questions people ask

Is Klaviyo or Lark better?
Neither clearly leads. Klaviyo starts at Free and Lark at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Lark?
Klaviyo starts at Free and Lark at Free.
Does Klaviyo or Lark run on more platforms?
Klaviyo runs on Web. Lark runs on Web, Windows, Macos, Linux, Ios, Android.
Can I use Klaviyo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Lark is typically brought in for.
What can Klaviyo do that Lark cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. Lark covers Team messaging, Video conferencing, Collaborative docs, Cloud storage.
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