Software · head to head
Grasshopper vs Klaviyo
The short version
- Only Klaviyo has a free tier, so it costs nothing to try first.
- Each has a real cost: Grasshopper available only in the USA and Canada; the site returns a not available in your region error outside those countries; Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month
Where they differ
Only the attributes on which Grasshopper and Klaviyo actually diverge.
| Attribute | Grasshopper | Klaviyo |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | freemium |
| Free tier | No | Yes |
| Founded | Unknown | 2012 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Grasshopper
Nothing recorded that Klaviyo does not also cover.
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
What people use each for
The jobs each tool is most often brought in to do.
Grasshopper
No use cases recorded yet. See the Grasshopper review.
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Grasshopper
- Segmenting customers on purchase and behaviour datanot Grasshopper
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Grasshopper
- Available only in the USA and Canada; the site returns a not available in your region error outside those countries
- Plans start at $14/month only under a promotional discount of up to $75 off select plans, meaning the advertised entry price is not the standing rate
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Pricing, plan by plan
Grasshopper
On requestNo published plan breakdown. See the Grasshopper review.
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Which should you pick?
Choose Grasshopper if
Nothing in the data separates Grasshopper from Klaviyo on the points above - pick on price and on how each one feels to use.
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Questions people ask
- Is Grasshopper or Klaviyo better?
- Neither clearly leads. Grasshopper starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Grasshopper or Klaviyo?
- Klaviyo has a free tier; the other does not. Paid plans start at On request for Grasshopper and Free for Klaviyo.
- Does Grasshopper or Klaviyo run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Klaviyo for free?
- Yes. Klaviyo has a free tier, so you can try it without paying. Grasshopper starts at On request.
- What can Grasshopper do that Klaviyo cannot?
- Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
Related pages
More on Grasshopper
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