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Software · head to head

Google Chat vs Klaviyo

Google Chat logo

Google Chat

Software

AI-powered team messaging and collaboration

From
On request
Rated
-
Full reviewWebsite
Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Chat not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus); Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month

Where they differ

Only the attributes on which Google Chat and Klaviyo actually diverge.

Attributes where Google Chat and Klaviyo differ
AttributeGoogle ChatKlaviyo
Starting priceOn requestFree
Pricing modelsubscriptionfreemium
Free tierNoYes
FoundedUnknown2012

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Chat

Nothing recorded that Klaviyo does not also cover.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

What people use each for

The jobs each tool is most often brought in to do.

Google Chat

No use cases recorded yet. See the Google Chat review.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Google Chat
  • Segmenting customers on purchase and behaviour datanot Google Chat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Chat

  • Not sold as a standalone product; it is included only with paid Google Workspace subscriptions (Business Standard, Business Plus, Enterprise Standard, Enterprise Plus)
  • Gemini AI features inside Chat, including message summarization and conversation insights, are limited to Business and Enterprise tier Workspace plans

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Pricing, plan by plan

Google Chat

On request

No published plan breakdown. See the Google Chat review.

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Which should you pick?

Choose Google Chat if

Nothing in the data separates Google Chat from Klaviyo on the points above - pick on price and on how each one feels to use.

Google Chat review

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Questions people ask

Is Google Chat or Klaviyo better?
Neither clearly leads. Google Chat starts at On request and Klaviyo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Chat or Klaviyo?
Klaviyo has a free tier; the other does not. Paid plans start at On request for Google Chat and Free for Klaviyo.
Does Google Chat or Klaviyo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Google Chat starts at On request.
What can Google Chat do that Klaviyo cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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