Email Marketing · head to head
Klaviyo vs Twist

Klaviyo
Email Marketing
The email and SMS marketing platform for ecommerce
- From
- Free
- Rated
- -

Twist
Communication & Collaboration
Distraction-free team communication
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Twist the free plan only exposes the last 1 month of comments and messages; older history is hidden until you upgrade
- They diverge on capability: Klaviyo covers Email marketing, Twist covers Topic-based chat.
Where they differ
Only the attributes on which Klaviyo and Twist actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Klaviyo
- Email marketing
- SMS marketing
- Push notifications
- Marketing automation
- Segmentation
- A/B testing
- Reporting & analytics
- Ecommerce integrations
Only in Twist
- Topic-based chat
- Threading
- File attachments
- Search
- Notifications control
- Integrations
- Mobile apps
- Slack
What people use each for
The jobs each tool is most often brought in to do.
Klaviyo
- Email and SMS marketing automation for ecommerce storesnot Twist
- Segmenting customers on purchase and behaviour datanot Twist
Twist
- Asynchronous threaded team communication for distributed teamsnot Klaviyo
- Keeping decisions in searchable threads rather than a real time chat streamnot Klaviyo
- Coordinating across time zones without expecting immediate repliesnot Klaviyo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Klaviyo
- The free plan caps active profiles at 250 and sends at 500 emails a month
- Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
- SMS is metered separately, with only $5 of mobile messages included on the free plan
- Paid tier prices are not published on the pricing page and depend on profile count
Twist
- The free plan only exposes the last 1 month of comments and messages; older history is hidden until you upgrade
- The free plan caps integrations at 5 and file storage at 5 GB
- Full message history, unlimited integrations, unlimited storage and priority support all require the Unlimited plan at US$6 per user per month
- Both plans cap the workspace at 500 internal member accounts and 500 external guest accounts
Pricing, plan by plan
Klaviyo
Free- FreeFree
- Up to 500 contacts
- Unlimited campaigns
- Basic automation
- Pro$20/month
- Unlimited contacts
- SMS campaigns
- Advanced automation
Twist
Free- FreeFree
- Unlimited topics
- Message history
- File sharing
- Pro$5/month
- Everything in Free
- Advanced search
- API access
Which should you pick?
Choose Klaviyo if
- You need email marketing.
- You want to start without paying.
- You also want sms marketing.
Choose Twist if
- You need topic-based chat.
- You want to start without paying.
- You work on Web, Windows, Macos, Ios, Android.
- You also want threading.
Questions people ask
- Is Klaviyo or Twist better?
- Neither clearly leads. Klaviyo starts at Free and Twist at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Klaviyo or Twist?
- Klaviyo starts at Free and Twist at Free.
- Does Klaviyo or Twist run on more platforms?
- Klaviyo runs on Web. Twist runs on Web, Windows, Macos, Ios, Android.
- Can I use Klaviyo for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Klaviyo best used for?
- Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Twist is typically brought in for.
- What can Klaviyo do that Twist cannot?
- Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. Twist covers Topic-based chat, Threading, File attachments, Search.
Related pages
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- Klaviyo vs Flodesk
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- Klaviyo vs Grasshopper
- Klaviyo vs Lark
- Klaviyo vs Mattermost
- Klaviyo vs Quo
- Klaviyo vs Rocket.Chat
- Klaviyo vs TeamViewer
- Klaviyo vs Textline
- Klaviyo vs Vowel
- Twist vs ActiveCampaign
- Twist vs AWeber
- Twist vs Brevo
- Twist vs EmailOctopus
- Twist vs Flodesk
- Twist vs Resend
- Twist vs GetResponse
- Twist vs Instantly
- Twist vs Loops
- Twist vs MailerLite
- Twist vs Mailjet
- Twist vs Omnisend
- Twist vs RD Station Marketing
- Twist vs SendGrid
- Twist vs RingCentral Video
- Twist vs Novu
- Twist vs Webex by Cisco
- Twist vs Chanty
- Twist vs Chatwork
- Twist vs Courier
- Twist vs Flock
- Twist vs Google Chat
- Twist vs Grasshopper
- Twist vs Lark
- Twist vs Mattermost
- Twist vs Quo
- Twist vs Rocket.Chat
- Twist vs TeamViewer
- Twist vs Textline
- Twist vs Vowel
