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Software · head to head

Klaviyo vs Textline

Klaviyo logo

Klaviyo

Software

The email and SMS marketing platform for ecommerce

From
Free
Rated
-
Full reviewWebsite
T

Textline

Software

Business texting for teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Klaviyo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klaviyo the free plan caps active profiles at 250 and sends at 500 emails a month; Textline outbound messages beyond the plan allowance are billed per message at $0.03 to $0.04 each, plus a separate campaign registration fee

Where they differ

Only the attributes on which Klaviyo and Textline actually diverge.

Attributes where Klaviyo and Textline differ
AttributeKlaviyoTextline
Starting priceFreeOn request
Pricing modelfreemiumusage-based
Free tierYesNo
Founded2012Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klaviyo

  • Email marketing
  • SMS marketing
  • Push notifications
  • Marketing automation
  • Segmentation
  • A/B testing
  • Reporting & analytics
  • Ecommerce integrations

Only in Textline

Nothing recorded that Klaviyo does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Klaviyo

  • Email and SMS marketing automation for ecommerce storesnot Textline
  • Segmenting customers on purchase and behaviour datanot Textline

Textline

No use cases recorded yet. See the Textline review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klaviyo

  • The free plan caps active profiles at 250 and sends at 500 emails a month
  • Pricing scales with stored profile count rather than with messages sent, so an unengaged list costs the same as an active one
  • SMS is metered separately, with only $5 of mobile messages included on the free plan
  • Paid tier prices are not published on the pricing page and depend on profile count

Textline

  • Outbound messages beyond the plan allowance are billed per message at $0.03 to $0.04 each, plus a separate campaign registration fee

Pricing, plan by plan

Klaviyo

Free
  • FreeFree
    • Up to 500 contacts
    • Unlimited campaigns
    • Basic automation
  • Pro$20/month
    • Unlimited contacts
    • SMS campaigns
    • Advanced automation

Textline

On request

No published plan breakdown. See the Textline review.

Which should you pick?

Choose Klaviyo if

  • You need email marketing.
  • You want to start without paying.
  • You also want sms marketing.
Klaviyo review

Choose Textline if

Nothing in the data separates Textline from Klaviyo on the points above - pick on price and on how each one feels to use.

Textline review

Questions people ask

Is Klaviyo or Textline better?
Neither clearly leads. Klaviyo starts at Free and Textline at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klaviyo or Textline?
Klaviyo has a free tier; the other does not. Paid plans start at Free for Klaviyo and On request for Textline.
Does Klaviyo or Textline run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Klaviyo for free?
Yes. Klaviyo has a free tier, so you can try it without paying. Textline starts at On request.
What is Klaviyo best used for?
Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Textline is typically brought in for.
What can Klaviyo do that Textline cannot?
Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation.
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