Klaviyo vs Novu

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Klaviyo or Novu better?

Neither clearly leads. Klaviyo starts at Free and Novu at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Klaviyo or Novu?

Klaviyo starts at Free and Novu at Free.

Does Klaviyo or Novu run on more platforms?

Klaviyo runs on Web. Novu runs on web, api.

Can I use Klaviyo for free?

Both have a free tier, so you can try either at no cost before committing.

What is Klaviyo best used for?

Klaviyo is most often used for email and sms marketing automation for ecommerce stores, segmenting customers on purchase and behaviour data. Of those, email and sms marketing automation for ecommerce stores and segmenting customers on purchase and behaviour data are not what Novu is typically brought in for.

What can Klaviyo do that Novu cannot?

Klaviyo covers Email marketing, SMS marketing, Push notifications, Marketing automation. Novu covers Multi-channel workflows, Advanced email editor, Activity feed, Multi-environment support.