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Customer Support · head to head

BMC Helix vs Keap

BMC Helix logo

BMC Helix

Customer Support

AI-driven IT service management for the modern enterprise

From
On request
Free plan
No
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: BMC Helix no pricing is listed on the site; buyers must submit a Request Pricing form or Contact Sales to speak with a rep, per helixops.ai (BMC Helix product page), August 2026; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which BMC Helix and Keap actually diverge.

Attributes where BMC Helix and Keap differ
AttributeBMC HelixKeap
Starting priceOn request$29/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android
CategoryCustomer SupportCRM
FoundedUnknown2000

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BMC Helix

Nothing recorded that Keap does not also cover.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

BMC Helix

  • Self-service IT support with agentic AI assistance and conversational searchnot Keap
  • Predictive issue prevention and root cause analysis automationnot Keap
  • Incident correlation connecting related alerts and eventsnot Keap
  • Infrastructure asset discovery and service dependency visibilitynot Keap
  • AIOps automation for root cause analysis and remediationnot Keap

Keap

  • Contact management and CRMnot BMC Helix
  • Marketing automationnot BMC Helix
  • Sales pipeline managementnot BMC Helix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BMC Helix

  • No pricing is listed on the site; buyers must submit a Request Pricing form or Contact Sales to speak with a rep, per helixops.ai (BMC Helix product page), August 2026

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

BMC Helix

On request

No published plan breakdown. See the BMC Helix review.

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose BMC Helix if

Nothing in the data separates BMC Helix from Keap on the points above - pick on price and on how each one feels to use.

BMC Helix review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is BMC Helix or Keap better?
Neither clearly leads. BMC Helix starts at On request and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BMC Helix or Keap?
BMC Helix starts at On request and Keap at $29/month.
Does BMC Helix or Keap run on more platforms?
BMC Helix runs on Web. Keap runs on Web, Ios, Android.
What is BMC Helix best used for?
BMC Helix is most often used for self-service it support with agentic ai assistance and conversational search, predictive issue prevention and root cause analysis automation, incident correlation connecting related alerts and events, infrastructure asset discovery and service dependency visibility. Of those, self-service it support with agentic ai assistance and conversational search and predictive issue prevention and root cause analysis automation are not what Keap is typically brought in for.
What can BMC Helix do that Keap cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.

Answered from the vendors’ own pages

BMC Helix: How is BMC Helix priced?

BMC Helix does not publish specific pricing details publicly. Pricing is available through the 'Request Pricing' link or by contacting a BMC sales representative directly.

Source
Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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