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CRM · head to head

Kylas vs LeadSquared

Kylas logo

Kylas

CRM

Indian sales CRM sold at a flat monthly rate with unlimited users instead of per seat

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only Kylas has a free tier, so it costs nothing to try first.
  • Each has a real cost: Kylas unlimited users only moves the meter rather than removing it: records are capped, and expanding beyond one hundred thousand costs 500 INR per twenty thousand, which becomes the real cost driver for any business with a large lead database.; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Kylas and LeadSquared actually diverge.

Attributes where Kylas and LeadSquared differ
AttributeKylasLeadSquared
Starting priceFree$1200/year
Pricing modelFlat rate per month, unlimited userssubscription
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Kylas

  • Unlimited users on every plan
  • Lead and deal management
  • Record based limits
  • Workflow automation
  • Quotation management
  • Telephony integrations
  • WhatsApp and SMS
  • BI analytics add-on

Only in LeadSquared

Nothing recorded that Kylas does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Kylas

  • A twenty five person Indian inside sales team where per seat CRM pricing would cost several times a flat monthly ratenot LeadSquared
  • A company that wants every employee including support and delivery staff to see customer records without buying them seatsnot LeadSquared
  • A business with high sales headcount turnover that does not want to renegotiate licence counts every quarternot LeadSquared
  • An Indian SME needing native WhatsApp, IndiaMART and local telephony connections rather than a Western CRM with adaptersnot LeadSquared

LeadSquared

  • Email marketing automationnot Kylas
  • Marketing automation for agenciesnot Kylas

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Kylas

  • Unlimited users only moves the meter rather than removing it: records are capped, and expanding beyond one hundred thousand costs 500 INR per twenty thousand, which becomes the real cost driver for any business with a large lead database.
  • Core functionality such as workflows, email templates and email tracking is sold as separate add-ons from 500 to 800 INR a month, so the advertised flat rate is not what an automated sales operation actually pays.
  • The free Embark plan caps records at ten thousand and explicitly cannot be expanded, so it is a trial with no upgrade path in place rather than a workable long term free tier.
  • Kylas is built around Indian sales practice and its integration marketplace is dominated by Indian telephony, payments and lead sources, which makes it a poor fit for companies selling primarily into Europe or North America.
  • Onboarding is charged at 25,000 INR one-off with training at 5,000 INR per three hour session, so first year cost is meaningfully above twelve months of subscription.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Kylas

Free
  • EmbarkFree
    • Free for life
    • Unlimited users
    • Ten thousand records, not expandable
  • Elevate$12999/month
    • Flat rate for unlimited users, not per seat
    • One hundred thousand records, expandable
    • Quarterly, half-yearly and annual billing terms
  • Exceed$undefined/month
    • Custom pricing
    • Unlimited users
    • Around 1.1 million records, adjustable

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Kylas if

  • You need unlimited users on every plan.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want lead and deal management.
Kylas review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Kylas on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Kylas or LeadSquared better?
Neither clearly leads. Kylas starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Kylas or LeadSquared?
Kylas has a free tier; the other does not. Paid plans start at Free for Kylas and $1200/year for LeadSquared.
Does Kylas or LeadSquared run on more platforms?
Kylas runs on Web, iOS, Android. LeadSquared runs on Web.
Can I use Kylas for free?
Yes. Kylas has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is Kylas best used for?
Kylas is most often used for a twenty five person indian inside sales team where per seat crm pricing would cost several times a flat monthly rate, a company that wants every employee including support and delivery staff to see customer records without buying them seats, a business with high sales headcount turnover that does not want to renegotiate licence counts every quarter, an indian sme needing native whatsapp, indiamart and local telephony connections rather than a western crm with adapters. Of those, a twenty five person indian inside sales team where per seat crm pricing would cost several times a flat monthly rate and a company that wants every employee including support and delivery staff to see customer records without buying them seats are not what LeadSquared is typically brought in for.
What can Kylas do that LeadSquared cannot?
Kylas covers Unlimited users on every plan, Lead and deal management, Record based limits, Workflow automation.

Answered from the vendors’ own pages

Kylas: What does Kylas cost?

The Elevate plan is a flat rate of about 12,999 INR per month for unlimited users, with quarterly, half-yearly and annual terms. There is a free Embark plan and a custom Exceed tier.

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Kylas: Does unlimited users really mean unlimited?

Yes for seats. The limit is on records: ten thousand on the free plan, one hundred thousand on Elevate, expandable at 500 INR per twenty thousand.

LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Kylas: What is not included in the flat rate?

Workflows, email templates, email tracking, the security module and BI analytics are add-ons from 500 to 5,000 INR per month. Onboarding is 25,000 INR one-off.

LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Kylas: Is it usable outside India?

It works, but the integration marketplace and sales workflows are built for the Indian market and the pricing is quoted in rupees.

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