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CRM · head to head

LeadSquared vs Reply.io

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite
Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which LeadSquared and Reply.io actually diverge.

Attributes where LeadSquared and Reply.io differ
AttributeLeadSquaredReply.io
Starting price$1200/yearFree
Free tierNoYes
PlatformsWebweb, api
FoundedUnknown2014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that Reply.io does not also cover.

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot Reply.io
  • Marketing automation for agenciesnot Reply.io

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot LeadSquared
  • Automating cold calling and SMS follow-ups alongside emailnot LeadSquared
  • Finding new B2B prospects from a built-in contact databasenot LeadSquared
  • Syncing outreach activity into an existing CRMnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from Reply.io on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Questions people ask

Is LeadSquared or Reply.io better?
Neither clearly leads. LeadSquared starts at $1200/year and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or Reply.io?
Reply.io has a free tier; the other does not. Paid plans start at $1200/year for LeadSquared and Free for Reply.io.
Does LeadSquared or Reply.io run on more platforms?
LeadSquared runs on Web. Reply.io runs on web, api.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what Reply.io is typically brought in for.
What can LeadSquared do that Reply.io cannot?
Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
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Related pages

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