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CRM · head to head

LeadSquared vs Pipedrive

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

CRM

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and Pipedrive actually diverge.

Attributes where LeadSquared and Pipedrive differ
AttributeLeadSquaredPipedrive
Starting price$1200/yearOn request
PlatformsWebWeb, iOS, Android
FoundedUnknown2010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that Pipedrive does not also cover.

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot Pipedrive
  • Marketing automation for agenciesnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot LeadSquared
  • Multi-channel communication with email and calendar syncnot LeadSquared
  • Sales automation for small to mid-market teamsnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from Pipedrive on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is LeadSquared or Pipedrive better?
Neither clearly leads. LeadSquared starts at $1200/year and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or Pipedrive?
LeadSquared starts at $1200/year and Pipedrive at On request.
Does LeadSquared or Pipedrive run on more platforms?
LeadSquared runs on Web. Pipedrive runs on Web, iOS, Android.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what Pipedrive is typically brought in for.
What can LeadSquared do that Pipedrive cannot?
Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Pipedrive: How long is Pipedrive's free trial and what's required to start?

Pipedrive offers a 14-day free trial with full platform access. No credit card is required to begin the trial, making it accessible to businesses of any size.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Pipedrive: Are specific pricing tiers and costs detailed on the homepage?

The homepage does not list specific pricing amounts or tier names. Detailed subscription information and pricing costs are available on Pipedrive's dedicated pricing page.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Pipedrive: What core features does Pipedrive include?

Pipedrive includes pipeline management, automation, AI capabilities, email sync, and reporting features. Feature availability at different price levels is detailed on their pricing page.

Source
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