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CRM · head to head

Bigin vs LeadSquared

Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Rated
-
Full reviewWebsite
LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Rated
-
Full reviewWebsite

The short version

  • Only Bigin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; LeadSquared marketing Pro limited to 100,000 emails monthly
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigin and LeadSquared actually diverge.

Attributes where Bigin and LeadSquared differ
AttributeBiginLeadSquared
Starting priceFree$1200/year
Pricing modelPer user per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, watchOSWeb

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

Only in LeadSquared

Nothing recorded that Bigin does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not LeadSquared
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not LeadSquared
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not LeadSquared
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not LeadSquared

LeadSquared

  • Email marketing automationnot Bigin
  • Marketing automation for agenciesnot Bigin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

Pricing, plan by plan

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

Which should you pick?

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Choose LeadSquared if

Nothing in the data separates LeadSquared from Bigin on the points above - pick on price and on how each one feels to use.

LeadSquared review

Questions people ask

Is Bigin or LeadSquared better?
Neither clearly leads. Bigin starts at Free and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigin or LeadSquared?
Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $1200/year for LeadSquared.
Does Bigin or LeadSquared run on more platforms?
Bigin runs on Web, iOS, Android, macOS, watchOS. LeadSquared runs on Web.
Can I use Bigin for free?
Yes. Bigin has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is Bigin best used for?
Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what LeadSquared is typically brought in for.
What can Bigin do that LeadSquared cannot?
Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration.

Answered from the vendors’ own pages

Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

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