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Customer Support · head to head

Groove vs Pure Chat

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Rated
-
Full reviewWebsite
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: Groove covers Shared inbox, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Pure Chat actually diverge.

Attributes where Groove and Pure Chat differ
AttributeGroovePure Chat
Starting price$12/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Mobile app, IOS, Android
CategoryCustomer SupportLive Chat

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Trello

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • API
  • Mobile app support
  • IOS support

Both cover

  • Salesforce
  • Zapier
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Pure Chat
  • Handling email, chat and messaging support in one queuenot Pure Chat

Pure Chat

  • Customer support chatnot Groove
  • Website engagementnot Groove
  • Lead capturenot Groove
  • Sales chatnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.
Pure Chat review

Questions people ask

Is Groove or Pure Chat better?
Neither clearly leads. Groove starts at $12/month and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Pure Chat?
Pure Chat has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for Pure Chat.
Does Groove or Pure Chat run on more platforms?
Groove runs on Web, Ios, Android. Pure Chat runs on Web, Mobile app, IOS, Android.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Pure Chat is typically brought in for.
What can Groove do that Pure Chat cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Salesforce, Zapier, Web support, Android support.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
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