Live Chat & Chatbots · head to head
Amazon Lex vs Groove

Amazon Lex
Live Chat & Chatbots
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -

Groove
Customer Support
Simple, powerful support for growing businesses
- From
- $12/month
- Rated
- -
The short version
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- They diverge on capability: Amazon Lex covers Speech recognition, Groove covers Shared inbox.
Where they differ
Only the attributes on which Amazon Lex and Groove actually diverge.
| Attribute | Amazon Lex | Groove |
|---|---|---|
| Starting price | $0.00075/per text request | $12/month |
| Pricing model | usage-based | subscription |
| Platforms | Web, AWS Cloud | Web, Ios, Android |
| Category | Live Chat & Chatbots | Customer Support |
| Founded | 2006 | 2011 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Groove
- Shared inbox
- Knowledge base
- Live chat
- Automation rules
- Reporting
- Collision detection
- Slack
- Salesforce
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Groove
- Voice and text-based NLU applications requiring automatic speech recognitionnot Groove
- Custom conversational interfaces integrated into existing applicationsnot Groove
Groove
- Shared inbox and help desk ticketing for small support teamsnot Amazon Lex
- Handling email, chat and messaging support in one queuenot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Groove if
- You need shared inbox.
- You work on Web, Ios, Android.
- You also want knowledge base.
Questions people ask
- Is Amazon Lex or Groove better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Groove?
- Amazon Lex starts at $0.00075/per text request and Groove at $12/month.
- Does Amazon Lex or Groove run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Groove runs on Web, Ios, Android.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Groove is typically brought in for.
- What can Amazon Lex do that Groove cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Both handle Web support.
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- Groove vs Zendesk Sunshine Conversations
- Groove vs Botpress
- Groove vs Crisp
- Groove vs Google Dialogflow
- Groove vs IBM Watson Assistant
- Groove vs Tidio
- Groove vs Bold360
- Groove vs Gorgias
- Groove vs HubSpot Live Chat
- Groove vs Kore.ai
- Groove vs LiveChat
- Groove vs Olark
- Groove vs Rasa
- Groove vs Yellow.ai
- Groove vs Zendesk Answer Bot
- Groove vs Acquire
- Groove vs Ada
- Groove vs Capacity
- Groove vs Kustomer
- Groove vs Front
- Groove vs Freshdesk
- Groove vs Freshworks Customer Service Suite
- Groove vs Jira Service Management
- Groove vs Salesforce Service Cloud
- Groove vs Zendesk
- Groove vs 8x8 Contact Center
- Groove vs Amazon Connect
- Groove vs BMC Helix
- Groove vs Chatwoot
- Groove vs Customerly
- Groove vs DelightChat
- Groove vs Dialpad Contact Center
- Groove vs Dixa
- Groove vs Freshservice
- Groove vs Gladly
- Groove vs HappyFox
