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HubSpot Live Chat vs Pure Chat

HubSpot Live Chat logo

HubSpot Live Chat

Live Chat

Live chat integrated with HubSpot CRM platform

From
Free
Rated
-
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Rated
-

The short version

  • Each has a real cost: HubSpot Live Chat no specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: HubSpot Live Chat covers Live chat messaging, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HubSpot Live Chat and Pure Chat actually diverge.

Attributes where HubSpot Live Chat and Pure Chat differ
AttributeHubSpot Live ChatPure Chat
Pricing modelfreemiumsubscription
Founded20062011

Identical on both: starting price (Free), free tier (Yes), platforms (Web, Mobile app, IOS, Android), user rating (Not yet rated), category (Live Chat).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot Live Chat

  • Live chat messaging
  • CRM integration
  • Visitor identification
  • Chatbot builder
  • Slack
  • Gmail
  • Outlook

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • Zapier
  • API

Both cover

  • Salesforce
  • Web support
  • Mobile app support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

HubSpot Live Chat

  • Customer engagementnot Pure Chat
  • Lead generationnot Pure Chat
  • Customer supportnot Pure Chat
  • Sales automationnot Pure Chat

Pure Chat

  • Customer support chatnot HubSpot Live Chat
  • Website engagementnot HubSpot Live Chat
  • Lead capturenot HubSpot Live Chat
  • Sales chatnot HubSpot Live Chat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot Live Chat

  • No specific pricing published on the live chat product page; pricing requires navigation to separate Marketing Hub pricing page
  • Live chat pricing bundled with broader Marketing Hub plans rather than offered as standalone product pricing
  • Free tier features not detailed on product page, requiring contact or additional navigation for feature clarity

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

HubSpot Live Chat

Free
  • FreeFree
    • Live chat
    • CRM
    • Basic features
  • Starter$50/month
    • Marketing automation
    • Enhanced features
  • Professional$320/month
    • Advanced workflows
    • Custom reporting

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose HubSpot Live Chat if

  • You need live chat messaging.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want crm integration.

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.

Questions people ask

Is HubSpot Live Chat or Pure Chat better?
Neither clearly leads. HubSpot Live Chat starts at Free and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot Live Chat or Pure Chat?
HubSpot Live Chat starts at Free and Pure Chat at Free.
Does HubSpot Live Chat or Pure Chat run on more platforms?
Both run on Web, Mobile app, IOS, Android, so platform support will not decide this one for you.
Can I use HubSpot Live Chat for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot Live Chat best used for?
HubSpot Live Chat is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Pure Chat is typically brought in for.
What can HubSpot Live Chat do that Pure Chat cannot?
HubSpot Live Chat covers Live chat messaging, CRM integration, Visitor identification, Chatbot builder. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Salesforce, Web support, Mobile app support, IOS support.

Answered from the vendors’ own pages

HubSpot Live Chat: What does HubSpot live chat cost?

HubSpot live chat is available free with core functionality and no credit card required. Premium features are available through Marketing Hub Starter, Professional, and Enterprise plans starting at $7/month annually, with details available on the main pricing page.

Source
Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
HubSpot Live Chat: Is there a free version of HubSpot live chat?

Yes, HubSpot live chat and chatbot builder are available free with core functionality including CRM integration and mobile app access, requiring no credit card to start.

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
HubSpot Live Chat: What premium features are included in paid HubSpot live chat plans?

Paid tiers include advanced automation and scaling features through Marketing Hub Starter, Professional, and Enterprise editions with varying levels of functionality and support.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
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