Software · head to head
Front vs Groove
Front
Software
Where teams collaborate on customer communication
- From
- $25/month per seat
- Rated
- -
The short version
- Each has a real cost: Front starter tier limited to single-channel support; omnichannel support requires Professional tier; Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- They diverge on capability: Front covers Email collaboration, Groove covers Knowledge base.
Where they differ
Only the attributes on which Front and Groove actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Front
- Email collaboration
- Omnichannel messaging
- Analytics
- Workflows
- Integrations
- HubSpot
- Asana
- SOC2
Only in Groove
- Knowledge base
- Live chat
- Automation rules
- Reporting
- Collision detection
- Zapier
- Trello
- SSL
Both cover
- Shared inbox
- Salesforce
- Slack
- Jira
- GDPR
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Front
- Multi-team customer support across email, chat, SMS channelsnot Groove
- Enterprises using AI to resolve complex multi-step customer requestsnot Groove
Groove
- Shared inbox and help desk ticketing for small support teamsnot Front
- Handling email, chat and messaging support in one queuenot Front
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Front
- Starter tier limited to single-channel support; omnichannel support requires Professional tier
- AI Copilot, Smart QA, and Smart CSAT are included only in Enterprise tier ($105/seat/month); available as add-ons at higher cost in lower tiers
- Starter tier limited to 10 automation rules; Professional tier allows 20; unlimited rules only in Enterprise
- Advanced analytics excluded from Starter tier
Groove
- Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
- A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
- A quiet month still pays the 250 ticket floor
- No mailbox limit is published
Pricing, plan by plan
Front
$25/month per seatNo published plan breakdown. See the Front review.
Groove
$12/month- Standard$12/month
- 1 mailbox
- Knowledge base
- Live chat
- Plus$20/month
- 5 mailboxes
- Full reporting
- Rules
- Pro$35/month
- 25 mailboxes
- Salesforce
- Enterprise SSO
Which should you pick?
Choose Front if
- You need email collaboration.
- You work on Cloud-based SaaS.
- You also want omnichannel messaging.
Choose Groove if
- You need knowledge base.
- You work on Web, Ios, Android.
- You also want live chat.
Questions people ask
- Is Front or Groove better?
- Neither clearly leads. Front starts at $25/month per seat and Groove at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Front or Groove?
- Front starts at $25/month per seat and Groove at $12/month.
- Does Front or Groove run on more platforms?
- Front runs on Cloud-based SaaS. Groove runs on Web, Ios, Android.
- What is Front best used for?
- Front is most often used for multi-team customer support across email, chat, sms channels, enterprises using ai to resolve complex multi-step customer requests. Of those, multi-team customer support across email, chat, sms channels and enterprises using ai to resolve complex multi-step customer requests are not what Groove is typically brought in for.
- What can Front do that Groove cannot?
- Front covers Email collaboration, Omnichannel messaging, Analytics, Workflows. Groove covers Knowledge base, Live chat, Automation rules, Reporting. Both handle Shared inbox, Salesforce, Slack, Jira.