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Customer Support · head to head

Groove vs Zendesk Chat

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Full reviewWebsite
Zendesk Chat logo

Zendesk Chat

Live Chat

Live chat software from Zendesk

From
$19/month
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Zendesk Chat enterprise plan requires custom pricing quote
  • They diverge on capability: Groove covers Shared inbox, Zendesk Chat covers Web messaging.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Zendesk Chat actually diverge.

Attributes where Groove and Zendesk Chat differ
AttributeGrooveZendesk Chat
Starting price$12/month$19/month
CategoryCustomer SupportLive Chat
Founded20112007

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Live chat
  • Automation rules
  • Reporting
  • Collision detection
  • Slack
  • Trello

Only in Zendesk Chat

  • Web messaging
  • Mobile messaging
  • Chatbots
  • Proactive chat
  • Analytics
  • Triggers
  • Zendesk Support
  • Shopify

Both cover

  • Salesforce
  • Zapier
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Zendesk Chat
  • Handling email, chat and messaging support in one queuenot Zendesk Chat

Zendesk Chat

  • Customer support team managementnot Groove
  • Multi-channel messagingnot Groove
  • AI-powered contact centersnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Zendesk Chat

  • Enterprise plan requires custom pricing quote
  • AI agent usage beyond plan allowance billed separately

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Zendesk Chat

$19/month
  • Support Team$19/month
    • Email ticketing
    • Routing and analytics
    • Pre-written responses
  • Suite Team$55/month
    • All Support features
    • AI Agents
    • Knowledge Base
  • Suite Professional$115/month
    • Suite Team features
    • Admin Copilot
    • App Builder

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.
Groove review

Choose Zendesk Chat if

  • You need web messaging.
  • You work on Web, Ios, Android.
  • You also want mobile messaging.
Zendesk Chat review

Questions people ask

Is Groove or Zendesk Chat better?
Neither clearly leads. Groove starts at $12/month and Zendesk Chat at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Zendesk Chat?
Groove starts at $12/month and Zendesk Chat at $19/month.
Does Groove or Zendesk Chat run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Zendesk Chat is typically brought in for.
What can Groove do that Zendesk Chat cannot?
Groove covers Shared inbox, Knowledge base, Live chat, Automation rules. Zendesk Chat covers Web messaging, Mobile messaging, Chatbots, Proactive chat. Both handle Salesforce, Zapier, GDPR, Web support.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Zendesk Chat: Can Messaging be used for live, session-based conversations or asynchronous chats?

Both. Messaging supports real-time sessions for fast help as well as ongoing asynchronous conversations, so customers can chat at their own pace and agents stay flexible.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Zendesk Chat: Do agents need a separate tool or tab to use Messaging?

No. Messaging is built right into the Zendesk Agent Workspace, so agents can manage conversations seamlessly without switching tools or tabs.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Zendesk Chat: How do I know if my AI agents are handling my tickets effectively?

Zendesk QA automatically reviews all conversations, enabling performance tracking and continuous improvement of AI and agent support.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
Zendesk Chat: Once I build an AI agent, can I deploy it across more than one social channel?

Yes. Build your AI Agent once and deploy it to web, mobile, and social messaging channels like WhatsApp, Facebook, and more.

Source
Zendesk Chat: Why should I switch from legacy live chat to Messaging?

Messaging enables users to replicate and enhance live chat experiences by leveraging AI agents and omnichannel routing capabilities.

Source
Zendesk Chat: Can I build something custom or go beyond the out-of-the-box experience?

Absolutely. With access to the Zendesk messaging platform, you can create fully custom experiences that fit your unique business needs.

Source
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