Software · head to head
Amazon Lex vs Pure Chat

Amazon Lex
Software
AWS conversational AI service
- From
- $0.00075/per text request
- Rated
- -
The short version
- Only Pure Chat has a free tier, so it costs nothing to try first.
- Each has a real cost: Amazon Lex pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit); Pure Chat growth plan is capped at 4 users and 1 website, and PRO is capped at 10 users, with extra seats billed separately at $8 to $15/month per additional operator
- They diverge on capability: Amazon Lex covers Speech recognition, Pure Chat covers Live chat widget.
Where they differ
Only the attributes on which Amazon Lex and Pure Chat actually diverge.
| Attribute | Amazon Lex | Pure Chat |
|---|---|---|
| Starting price | $0.00075/per text request | Free |
| Pricing model | usage-based | freemium |
| Free tier | No | Yes |
| Platforms | Web, AWS Cloud | Web, Mobile app, IOS, Android |
| Founded | 2006 | 2011 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amazon Lex
- Speech recognition
- Natural language understanding
- Voice and text
- Lambda integration
- AWS services
- Lambda
- DynamoDB
- SNS
Only in Pure Chat
- Live chat widget
- Visitor information
- Chat transcripts
- Department routing
- Salesforce
- HubSpot
- Zapier
- API
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Amazon Lex
- Building conversational chatbots leveraging Alexa deep learning enginenot Pure Chat
- Voice and text-based NLU applications requiring automatic speech recognitionnot Pure Chat
- Custom conversational interfaces integrated into existing applicationsnot Pure Chat
Pure Chat
- Small single-site teams needing live chat with SMS notificationsnot Amazon Lex
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amazon Lex
- Pay-as-you-go model with no standard free tier, only AWS free credits for new customers (6 months, $200 limit)
- Speech requests cost $0.004 each, text requests $0.00075 each, training costs $0.50 per minute
- Variable costs can accumulate quickly for high-volume applications
Pure Chat
- Growth plan is capped at 4 users and 1 website, and PRO is capped at 10 users, with extra seats billed separately at $8 to $15/month per additional operator
- Monthly billing costs more than annual: Growth is $49/month monthly versus $39/month annual, and PRO is $99/month monthly versus $79/month annual
Pricing, plan by plan
Amazon Lex
$0.00075/per text requestNo published plan breakdown. See the Amazon Lex review.
Pure Chat
Free- FreeFree
- Up to 1 agent
- Basic chat
- Premium$50/month
- Unlimited agents
- Advanced features
- Business$100/month
- White-label
- Premium support
Which should you pick?
Choose Amazon Lex if
- You need speech recognition.
- You work on Web, AWS Cloud.
- You also want natural language understanding.
Choose Pure Chat if
- You need live chat widget.
- You want to start without paying.
- You work on Web, Mobile app, IOS, Android.
- You also want visitor information.
Questions people ask
- Is Amazon Lex or Pure Chat better?
- Neither clearly leads. Amazon Lex starts at $0.00075/per text request and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amazon Lex or Pure Chat?
- Pure Chat has a free tier; the other does not. Paid plans start at $0.00075/per text request for Amazon Lex and Free for Pure Chat.
- Does Amazon Lex or Pure Chat run on more platforms?
- Amazon Lex runs on Web, AWS Cloud. Pure Chat runs on Web, Mobile app, IOS, Android.
- Can I use Pure Chat for free?
- Yes. Pure Chat has a free tier, so you can try it without paying. Amazon Lex starts at $0.00075/per text request.
- What is Amazon Lex best used for?
- Amazon Lex is most often used for building conversational chatbots leveraging alexa deep learning engine, voice and text-based nlu applications requiring automatic speech recognition, custom conversational interfaces integrated into existing applications. Of those, building conversational chatbots leveraging alexa deep learning engine and voice and text-based nlu applications requiring automatic speech recognition are not what Pure Chat is typically brought in for.
- What can Amazon Lex do that Pure Chat cannot?
- Amazon Lex covers Speech recognition, Natural language understanding, Voice and text, Lambda integration. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Web support.
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