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Live Chat · head to head

Bold360 vs Pure Chat

B

Bold360

Live Chat

AI-powered customer engagement and service platform

From
On request
Rated
-
Full reviewWebsite
Pure Chat logo

Pure Chat

Live Chat

Simple and affordable live chat for any business

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Pure Chat has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold360 bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.; Pure Chat growth plan limited to 1 website and 100 SMS notifications
  • They diverge on capability: Bold360 covers Live chat messaging, Pure Chat covers Live chat widget.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold360 and Pure Chat actually diverge.

Attributes where Bold360 and Pure Chat differ
AttributeBold360Pure Chat
Starting priceOn requestFree
Free tierNoYes
Founded20052011

Identical on both: pricing model (subscription), platforms (Web, Mobile app, IOS, Android), user rating (Not yet rated), category (Live Chat).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold360

  • Live chat messaging
  • AI chatbots
  • Email support
  • Knowledge base
  • IBM Watson
  • Webhooks

Only in Pure Chat

  • Live chat widget
  • Visitor information
  • Chat transcripts
  • Department routing
  • HubSpot
  • Zapier

Both cover

  • Salesforce
  • API
  • Web support
  • Mobile app support
  • IOS support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bold360

  • Customer engagementnot Pure Chat
  • Lead generationnot Pure Chat
  • Customer supportnot Pure Chat
  • Sales automationnot Pure Chat

Pure Chat

  • Customer support chatnot Bold360
  • Website engagementnot Bold360
  • Lead capturenot Bold360
  • Sales chatnot Bold360

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold360

  • Bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.

Pure Chat

  • Growth plan limited to 1 website and 100 SMS notifications
  • Additional operators cost extra: $13-$15/month per operator depending on plan and billing
  • Growth plan has significantly lower limits than PRO

Pricing, plan by plan

Bold360

On request
  • Starter$75/month
    • Live chat
    • Basic AI
    • Chatbot
  • Professional$150/month
    • Advanced AI
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

Pure Chat

Free
  • Growth$49/month
    • 4 users/operators
    • 1 website
    • 100 SMS notifications
  • Growth Annual$39/month
    • Annual billing saves 20% off monthly rate
  • PRO$99/month
    • 10 users/operators
    • Unlimited websites
    • 1,000 SMS notifications
  • PRO Annual$79/month
    • Annual billing saves 20% off monthly rate

Which should you pick?

Choose Bold360 if

  • You need live chat messaging.
  • You work on Web, Mobile app, IOS, Android.
  • You also want ai chatbots.
Bold360 review

Choose Pure Chat if

  • You need live chat widget.
  • You want to start without paying.
  • You work on Web, Mobile app, IOS, Android.
  • You also want visitor information.
Pure Chat review

Questions people ask

Is Bold360 or Pure Chat better?
Neither clearly leads. Bold360 starts at On request and Pure Chat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold360 or Pure Chat?
Pure Chat has a free tier; the other does not. Paid plans start at On request for Bold360 and Free for Pure Chat.
Does Bold360 or Pure Chat run on more platforms?
Both run on Web, Mobile app, IOS, Android, so platform support will not decide this one for you.
Can I use Pure Chat for free?
Yes. Pure Chat has a free tier, so you can try it without paying. Bold360 starts at On request.
What is Bold360 best used for?
Bold360 is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what Pure Chat is typically brought in for.
What can Bold360 do that Pure Chat cannot?
Bold360 covers Live chat messaging, AI chatbots, Email support, Knowledge base. Pure Chat covers Live chat widget, Visitor information, Chat transcripts, Department routing. Both handle Salesforce, API, Web support, Mobile app support.

Answered from the vendors’ own pages

Pure Chat: How much does PureChat cost?

PureChat's Growth plan costs $49/month (or $39/month annually) with 4 users and 1 website. The PRO plan is $99/month (or $79/month annually) with 10 users and unlimited websites.

Source
Pure Chat: Does PureChat offer a free trial?

Yes, PureChat offers a free 30-day trial of the PRO plan to prospective customers.

Source
Pure Chat: What is the difference between Growth and PRO plans?

Growth includes 4 users and 1 website with 100 SMS notifications per month. PRO includes 10 users, unlimited websites, and 1,000 SMS notifications. Additional operators can be added for $8-$15/month.

Source
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