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Customer Support · head to head

Groove vs Userlike

Groove logo

Groove

Customer Support

Simple, powerful support for growing businesses

From
$12/month
Free plan
No
Userlike logo

Userlike

Live Chat

The leading GDPR-compliant customer messaging

From
Free
Free plan
Yes

The short version

  • Only Userlike has a free tier, so it costs nothing to try first.
  • Each has a real cost: Groove billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch; Userlike userlike now operates as Lime Connect under Lime Technologies; the free plan is capped at 1 seat, 1 channel and 200 conversations
  • They diverge on capability: Groove covers Shared inbox, Userlike covers WhatsApp.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Groove and Userlike actually diverge.

Attributes where Groove and Userlike differ
AttributeGrooveUserlike
Starting price$12/monthFree
Free tierNoYes
CategoryCustomer SupportLive Chat

Identical on both: pricing model (subscription), platforms (Web, Ios, Android), user rating (Not yet rated), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Groove

  • Shared inbox
  • Knowledge base
  • Automation rules
  • Reporting
  • Collision detection
  • Zapier
  • Trello
  • Jira

Only in Userlike

  • WhatsApp
  • Facebook Messenger
  • SMS
  • Video calls
  • Chatbot
  • Pipedrive
  • HubSpot
  • Zendesk

Both cover

  • Live chat
  • Slack
  • Salesforce
  • GDPR
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Groove

  • Shared inbox and help desk ticketing for small support teamsnot Userlike
  • Handling email, chat and messaging support in one queuenot Userlike

Userlike

  • Teams needing multilingual live chat with WhatsApp support who can tolerate a seat minimum on paid plansnot Groove

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Groove

  • Billed per ticket at $1 rather than per agent, so support cost scales with how many customers get in touch
  • A minimum of 250 tickets a month applies, which is a $3,000 annual commitment before any usage
  • A quiet month still pays the 250 ticket floor
  • No mailbox limit is published

Userlike

  • Userlike now operates as Lime Connect under Lime Technologies; the free plan is capped at 1 seat, 1 channel and 200 conversations
  • The Pro plan has a minimum of 3 seats and Enterprise a minimum of 5 seats, both priced per seat with Enterprise gated behind a custom quote
  • AI Agent, AI Copilot and Workflows are separately priced add-ons starting at 99 euros/month, 19 euros/month per seat and 50 euros/month respectively

Pricing, plan by plan

Groove

$12/month
  • Standard$12/month
    • 1 mailbox
    • Knowledge base
    • Live chat
  • Plus$20/month
    • 5 mailboxes
    • Full reporting
    • Rules
  • Pro$35/month
    • 25 mailboxes
    • Salesforce
    • Enterprise SSO

Userlike

Free
  • FreeFree
    • 1 widget
    • 1 seat
    • Unlimited chats
  • Team$90/month
    • 4 widgets
    • 4 seats
    • WhatsApp
  • Corporate$290/month
    • 10 widgets
    • 10 seats
    • Analytics
  • Flex$undefined/month
    • Unlimited
    • Custom features
    • Dedicated support

Which should you pick?

Choose Groove if

  • You need shared inbox.
  • You work on Web, Ios, Android.
  • You also want knowledge base.

Choose Userlike if

  • You need whatsapp.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want facebook messenger.

Questions people ask

Is Groove or Userlike better?
Neither clearly leads. Groove starts at $12/month and Userlike at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Groove or Userlike?
Userlike has a free tier; the other does not. Paid plans start at $12/month for Groove and Free for Userlike.
Does Groove or Userlike run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Userlike for free?
Yes. Userlike has a free tier, so you can try it without paying. Groove starts at $12/month.
What is Groove best used for?
Groove is most often used for shared inbox and help desk ticketing for small support teams, handling email, chat and messaging support in one queue. Of those, shared inbox and help desk ticketing for small support teams and handling email, chat and messaging support in one queue are not what Userlike is typically brought in for.
What can Groove do that Userlike cannot?
Groove covers Shared inbox, Knowledge base, Automation rules, Reporting. Userlike covers WhatsApp, Facebook Messenger, SMS, Video calls. Both handle Live chat, Slack, Salesforce, GDPR.

Answered from the vendors’ own pages

Groove: How is Helply priced?

Helply uses per-ticket pricing at 1 dollar per ticket. This single price covers all features including resolutions, drafts, churn alerts, upsell flags, feature requests, and documentation.

Source
Userlike: What does the free plan include?

The free plan includes 1 seat, 1 channel, and up to 200 conversations per month. It provides basic features like messenger customization, file sharing, and feedback collection.

Source
Groove: Do I need to pay per team member for Helply?

No, Helply charges per ticket, not per seat. You can bring your entire team, AEs, PMs, and integrations without additional per-person charges.

Source
Userlike: What is the cost of the Pro plan and what does it offer?

The Pro plan costs 105 euros per month (or 87 euros per month if billed annually) with a minimum of 3 seats. It includes unlimited channels and conversations, live translation, video calls, basic API access, and analytics.

Source
Groove: What's included in Helply's per-ticket price?

The per-ticket price of 1 dollar includes resolutions, drafts, churn alerts, upsell flags, feature requests, documentation, and all AI capabilities with no separate add-on charges.

Source
Userlike: Is there a trial period before committing to a paid plan?

Yes, the platform offers a 14-day free trial of the Pro plan features. After the trial expires, accounts automatically downgrade to the Free plan unless upgraded.

Source
Groove: Is there a free trial for Helply?

Helply offers a free 12-minute demo walkthrough. Enterprise plans are also available for larger organizations.

Source
Userlike: What add-on costs are available?

Additional features can be added separately: Connect AI Agent from 99 euros per month, Connect AI Copilot from 19 euros per user per month, Workflows from 50 euros per month for 1,000 runs, and WhatsApp Campaigns from 20 euros per month plus Meta fees.

Source
Userlike: How does billing work on the Pro plan?

The Pro plan is billed monthly or annually, with annual billing offering a 20 percent discount. Unused conversations roll over to subsequent months within the same contract year.

Source
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