Softwr

Automotive · head to head

AutoTrader vs DealerTrack

AutoTrader logo

AutoTrader

Automotive

Leading online automotive marketplace

From
$199/month
Rated
-
Full reviewWebsite
D

DealerTrack

Automotive

Elevate your dealership operations

From
On request
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: AutoTrader covers Vehicle listing, DealerTrack covers F&I management.

Where they differ

Only the attributes on which AutoTrader and DealerTrack actually diverge.

Attributes where AutoTrader and DealerTrack differ
AttributeAutoTraderDealerTrack
Starting price$199/monthOn request
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, AppWeb, Mobile, Desktop
Founded19971990

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AutoTrader

  • Vehicle listing
  • Marketplace visibility
  • Lead generation
  • Dealer profile
  • Performance metrics
  • Mobile optimization
  • Photo gallery
  • Video integration

Only in DealerTrack

  • F&I management
  • Compliance automation
  • Document templates
  • Customer portal
  • Lender integration
  • Warranty management
  • Product solutions
  • Reporting & analytics

Both cover

  • Payment processors

What people use each for

The jobs each tool is most often brought in to do.

AutoTrader

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

DealerTrack

  • Dealership Management
  • Service Scheduling
  • Inventory Management
  • Sales Operations
  • Customer Relationship

Both are used for dealership management, service scheduling, inventory management, sales operations, customer relationship, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AutoTrader

Nothing recorded yet. See the AutoTrader review.

DealerTrack

  • Dealertrack (a Cox Automotive brand) publishes no pricing on its own coxautoinc.com/brands/dealertrack page for its DMS, F&I, CRM or registration/titling products; every product card ends in a Request a demo or Contact us link instead of a figure.

Pricing, plan by plan

AutoTrader

$199/month
  • Starter$199/month
    • Vehicle listings
    • Basic lead management
    • Dealer profile
  • Professional$499/month
    • Everything in Starter
    • Advanced lead tools
    • CRM integration
  • Premium$899/month
    • Everything in Professional
    • Top placement
    • Priority support

DealerTrack

On request
  • Standard$undefined/month
    • F&I management
    • Compliance tools
    • Document automation
  • Professional$undefined/month
    • Everything in Standard
    • Advanced compliance
    • Custom workflows
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location support
    • API access

Which should you pick?

Choose AutoTrader if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace visibility.
AutoTrader review

Choose DealerTrack if

  • You need f&i management.
  • You work on Web, Mobile, Desktop.
  • You also want compliance automation.
DealerTrack review

Questions people ask

Is AutoTrader or DealerTrack better?
Neither clearly leads. AutoTrader starts at $199/month and DealerTrack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AutoTrader or DealerTrack?
AutoTrader starts at $199/month and DealerTrack at On request.
Does AutoTrader or DealerTrack run on more platforms?
AutoTrader runs on Web, Mobile, App. DealerTrack runs on Web, Mobile, Desktop.
What is AutoTrader best used for?
AutoTrader is most often used for dealership management, service scheduling, inventory management, sales operations.
What can AutoTrader do that DealerTrack cannot?
AutoTrader covers Vehicle listing, Marketplace visibility, Lead generation, Dealer profile. DealerTrack covers F&I management, Compliance automation, Document templates, Customer portal. Both handle Payment processors.
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Related pages

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