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Automotive · head to head

DealerSocket vs NAPA TRACS

DealerSocket logo

DealerSocket

Automotive

Drive dealership success

From
On request
Rated
-
Full reviewWebsite
NAPA TRACS logo

NAPA TRACS

Automotive

Shop management software from NAPA

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DealerSocket pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote; NAPA TRACS pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote
  • They diverge on capability: DealerSocket covers Customer CRM, NAPA TRACS covers Work order management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which DealerSocket and NAPA TRACS actually diverge.

Attributes where DealerSocket and NAPA TRACS differ
AttributeDealerSocketNAPA TRACS
Starting priceOn request$99/month
Pricing modelquotesubscription
PlatformsWeb, Ios, Android, ApiWeb, Mobile, App
Founded20011999

Identical on both: free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DealerSocket

  • Customer CRM
  • Lead management
  • Inventory management
  • Desking tools
  • Marketing automation
  • Digital retail
  • Analytics dashboard
  • Mobile app

Only in NAPA TRACS

  • Work order management
  • Customer database
  • Scheduling
  • Parts ordering
  • Inventory tracking
  • Customer portal
  • Reporting tools
  • Mobile application

What people use each for

The jobs each tool is most often brought in to do.

DealerSocket

  • Auto dealerships managing CRM, inventory pricing, and lead workflows across a suite of dealership productsnot NAPA TRACS

NAPA TRACS

  • Independent auto repair shops managing parts ordering and customer records tied to the NAPA parts networknot DealerSocket

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DealerSocket

  • Pricing is not published for any of its CRM, inventory, or DMS products; buyers must speak with a sales rep for a quote

NAPA TRACS

  • Pricing is not published on the site; the vendor promotes a limited-time offer instead of a standing price list, requiring contact for a quote

Pricing, plan by plan

DealerSocket

On request
  • CRM$undefined/month
    • Lead management
    • Sales desking
    • Activity tracking
  • Inventory+$undefined/month
    • Inventory management
    • Pricing tools
    • Photo management
  • Complete Platform$undefined/month
    • Full CRM
    • Inventory+
    • Digital retail

NAPA TRACS

$99/month
  • Basic$99/month
    • Work orders
    • Customer management
    • Basic reporting
  • Professional$249/month
    • Everything in Basic
    • Advanced features
    • Scheduling
  • Premium$399/month
    • Everything in Professional
    • Multi-location
    • Advanced reporting

Which should you pick?

Choose DealerSocket if

  • You need customer crm.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
DealerSocket review

Choose NAPA TRACS if

  • You need work order management.
  • You work on Web, Mobile, App.
  • You also want customer database.
NAPA TRACS review

Questions people ask

Is DealerSocket or NAPA TRACS better?
Neither clearly leads. DealerSocket starts at On request and NAPA TRACS at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DealerSocket or NAPA TRACS?
DealerSocket starts at On request and NAPA TRACS at $99/month.
Does DealerSocket or NAPA TRACS run on more platforms?
DealerSocket runs on Web, Ios, Android, Api. NAPA TRACS runs on Web, Mobile, App.
What is DealerSocket best used for?
DealerSocket is most often used for auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products. Of those, auto dealerships managing crm, inventory pricing, and lead workflows across a suite of dealership products is not what NAPA TRACS is typically brought in for.
What can DealerSocket do that NAPA TRACS cannot?
DealerSocket covers Customer CRM, Lead management, Inventory management, Desking tools. NAPA TRACS covers Work order management, Customer database, Scheduling, Parts ordering.

Answered from the vendors’ own pages

DealerSocket: Does DealerSocket publish pricing on their website?

No, DealerSocket does not disclose pricing on their homepage. Pricing information is available only through direct contact with their sales team.

Source
NAPA TRACS: What does each NAPA TRACS tier cost?

NAPA TRACS offers three subscription tiers: Silver starts at $109/month, Gold starts at $219/month, and Gold Plus starts at $249/month. Prices shown are starting prices; contact sales for exact quotes.

Source
DealerSocket: How do I get a pricing quote for DealerSocket?

Contact DealerSocket through the 'Speak with an expert' call-to-action on their website, or call their sales line at 888-655-1435.

Source
NAPA TRACS: What is the main difference between Gold and Gold Plus?

Gold Plus adds unlimited users and unlimited 2-way text messaging, plus TRACSFlow functionality. The Gold and Silver tiers do not include unlimited user access.

Source
DealerSocket: What solutions does DealerSocket offer?

DealerSocket provides CRM, DealerFire, PrecisePrice inventory management, Inventory+, IDMS, and RevenueRadar solutions for dealerships.

Source
NAPA TRACS: Are all tiers billed monthly?

The pricing page shows monthly rates but does not specify whether annual billing or other payment terms are available. Contact NAPA TRACS for billing cycle options.

Source
NAPA TRACS: Does NAPA TRACS include a trial period?

The pricing page does not mention a trial period. The homepage references a current promotion with "big savings ahead" and directs prospects to contact sales by phone or email.

Source
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