Softwr

CRM & Sales · head to head

Clearbit vs Ontraport

Clearbit logo

Clearbit

CRM & Sales

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Ontraport logo

Ontraport

CRM & Sales

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: Clearbit covers Company enrichment, Ontraport covers Contact management.

Where they differ

Only the attributes on which Clearbit and Ontraport actually diverge.

Attributes where Clearbit and Ontraport differ
AttributeClearbitOntraport
Starting priceFree$24/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, APIWeb
Founded20152009

Identical on both: user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Ontraport

  • Contact management
  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Slack

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Ontraport
  • Account targetingnot Ontraport
  • Personalizationnot Ontraport
  • Lead scoringnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot Clearbit
  • Managing contacts, pages and email sequences in one platformnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Ontraport if

  • You need contact management.
  • You also want sales pipeline.
Ontraport review

Questions people ask

Is Clearbit or Ontraport better?
Neither clearly leads. Clearbit starts at Free and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Ontraport?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $24/month for Ontraport.
Does Clearbit or Ontraport run on more platforms?
Clearbit runs on Web, API. Ontraport runs on Web.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Ontraport starts at $24/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Ontraport is typically brought in for.
What can Clearbit do that Ontraport cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Ontraport covers Contact management, Sales pipeline, Email marketing, Marketing automation. Both handle Zapier, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Clearbit

More on Ontraport

Keep looking

Other head to heads