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CRM · head to head

Clearbit vs Scratchpad

Clearbit logo

Clearbit

CRM

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Scratchpad logo

Scratchpad

CRM

Faster workspace over Salesforce for sales reps to update pipeline, take notes and manage deals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Scratchpad scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • They diverge on capability: Clearbit covers Company enrichment, Scratchpad covers Spreadsheet pipeline views.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Clearbit and Scratchpad actually diverge.

Attributes where Clearbit and Scratchpad differ
AttributeClearbitScratchpad
Pricing modelUnknownPer user per month
PlatformsWeb, APIWeb, Chrome extension
Founded2015Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Scratchpad

  • Spreadsheet pipeline views
  • Call recorder and notetaker
  • AI field updates
  • Deal and account agent
  • Hygiene monitor
  • Notes linked to records
  • Custom prompts
  • Kanban and forecast views

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Scratchpad
  • Account targetingnot Scratchpad
  • Personalizationnot Scratchpad
  • Lead scoringnot Scratchpad

Scratchpad

  • A 60-rep Salesforce team whose forecast is unreliable because opportunity fields are updated once a week in a panic before the pipeline callnot Clearbit
  • A rep who wants to update twenty opportunities in a grid rather than opening twenty Salesforce recordsnot Clearbit
  • A sales manager wanting stale and incomplete pipeline records flagged automatically instead of chased by emailnot Clearbit
  • A revenue operations lead trialling AI notetaking that writes back to CRM fields before committing budget, using the free tiernot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Scratchpad

  • Scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • AI credits are metered per user per month at 400 on Solo and 800 on Team, which means heavy notetaking use pushes teams towards Enterprise for capacity rather than for features.
  • There is no proper native mobile application, so representatives who wanted to update records from a car park between meetings are back in a mobile browser.
  • Sync with Salesforce and call processing can lag, and a pipeline view showing yesterday state during a forecast call undermines the exact meeting the tool was bought to improve.
  • It creates a second notes surface alongside native Salesforce notes, so organisations end up with deal history split across two places unless they explicitly ban one of them.

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Scratchpad

Free
  • FreeFree
    • Workspace limited to 3 views
    • 10 hours a month of call recording and notetaking
    • AI field updates
  • Solo$19/month
    • Unlimited views with sheets and notes
    • Call recorder and notetaker
    • AI field updates
  • Team$49/month
    • Everything in Solo
    • 800 AI credits per user per month
    • Gong integration
  • Enterprise$undefined/month
    • Unlimited AI credits
    • White-glove agent services included
    • Enterprise security and administration

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Scratchpad if

  • You need spreadsheet pipeline views.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want call recorder and notetaker.
Scratchpad review

Questions people ask

Is Clearbit or Scratchpad better?
Neither clearly leads. Clearbit starts at Free and Scratchpad at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Scratchpad?
Clearbit starts at Free and Scratchpad at Free.
Does Clearbit or Scratchpad run on more platforms?
Clearbit runs on Web, API. Scratchpad runs on Web, Chrome extension.
Can I use Clearbit for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Scratchpad is typically brought in for.
What can Clearbit do that Scratchpad cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Scratchpad covers Spreadsheet pipeline views, Call recorder and notetaker, AI field updates, Deal and account agent.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Scratchpad: Does Scratchpad work with HubSpot?

No. It is Salesforce-only.

Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Scratchpad: Is the free plan usable in production?

Yes for an individual: full workspace with three views, 10 hours of recording and 100 AI credits a month. Teams outgrow it on views and credits.

Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Scratchpad: Does it replace Salesforce licences?

No. Every user still needs their own Salesforce licence; Scratchpad is an interface on top.

Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
Scratchpad: What are AI credits spent on?

Notetaking, summarisation, field update suggestions and agent queries. Enterprise removes the cap.

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