Softwr

Customer Success · head to head

Natero vs Totango

N

Natero

Customer Success

Predictive Customer Success Platform

From
$800/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Customer Success

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Natero covers Predictive health scores, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Natero and Totango actually diverge.

Attributes where Natero and Totango differ
AttributeNateroTotango
Starting price$800/monthFree
Free tierNoYes
Founded20122010

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Natero

  • Predictive health scores
  • Machine learning
  • Customer journey analytics
  • Playbooks
  • Risk detection
  • Freshworks
  • Slack

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • HubSpot
  • Intercom

Both cover

  • Salesforce
  • Zendesk
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Natero

  • Customer Success
  • Predictive Analyticsnot Totango
  • Machine Learningnot Totango

Totango

  • Customer Success
  • Adoptionnot Natero
  • Engagementnot Natero

Both are used for customer success, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Natero

  • Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
  • natero.com no longer resolves

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Natero

$800/month
  • Growth$800/month
    • Predictive health
    • Playbooks
    • Reporting
  • Enterprise$2000/month
    • Custom ML models
    • Advanced API
    • Dedicated support

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Natero if

  • You need predictive health scores.
  • You also want machine learning.
Natero review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Natero or Totango better?
Neither clearly leads. Natero starts at $800/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Natero or Totango?
Totango has a free tier; the other does not. Paid plans start at $800/month for Natero and Free for Totango.
Does Natero or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Natero starts at $800/month.
What is Natero best used for?
Natero is most often used for customer success, predictive analytics, machine learning. Of those, predictive analytics and machine learning are not what Totango is typically brought in for.
What can Natero do that Totango cannot?
Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Salesforce, Zendesk, Web support.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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