Softwr

Customer Success · head to head

Akita vs Appcues

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
Appcues logo

Appcues

Customer Success

In-app onboarding flows and product announcements built without engineering time

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita no free tier; minimum $49/month for entry; Appcues appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.
  • They diverge on capability: Akita covers Health scores, Appcues covers No-code flow builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Akita and Appcues actually diverge.

Attributes where Akita and Appcues differ
AttributeAkitaAppcues
Starting price$49/monthOn request
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android
Founded2018Unknown

Identical on both: free tier (No), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Intercom

Only in Appcues

  • No-code flow builder
  • Onboarding checklists
  • Segmentation and targeting
  • NPS and in-app surveys
  • Mobile SDK
  • Experience analytics
  • Workflows
  • A/B testing of flows

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Appcues
  • Building health scores to flag at-risk accountsnot Appcues
  • Segmenting customers and triggering automated playbooksnot Appcues
  • Identifying expansion revenue opportunitiesnot Appcues
  • Task and workflow management for CSMsnot Appcues

Appcues

  • A SaaS company whose trial-to-paid conversion stalls because new users never reach the action that demonstrates valuenot Akita
  • A product team shipping a significant feature that needs an in-app announcement and walkthrough on launch day, not three sprints laternot Akita
  • A customer success team wanting to replace repetitive onboarding calls with a self-serve checklist for smaller accountsnot Akita
  • A team that needs contextual NPS or feedback prompts targeted at users who have actually used the feature in questionnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

Appcues

  • Appcues no longer publishes any prices; the pricing page shows tiers and limits but no dollar figures, so what used to be a self-serve purchase now requires a sales call and there is no way to compare cost against alternatives before contact.
  • Published experience caps bite well before user limits do: Start allows only 10 live experiences and Grow only 25, so a mature product with tooltips across many features hits the upgrade trigger regardless of how many users it has.
  • Flows are DOM overlays pointed at elements in your live application, so a front-end refactor or a class name change silently breaks a walkthrough, and nobody notices until activation metrics drop.
  • Pricing scales with monthly active users, which means cost rises as the product succeeds, whether or not the additional users ever see an Appcues experience; the bill tracks your growth, not the tool’s contribution.
  • The platform reports on its own influence, so completion and goal metrics attribute activation to the flow without a proper counterfactual; justifying renewal on Appcues’ own numbers is circular unless you run holdout groups yourself.

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

Appcues

On request
  • Start$undefined/month
    • Up to 3,000 monthly active users
    • 10 published experiences
    • 12 months reporting history
  • Grow$undefined/month
    • From 3,000 monthly active users upward
    • 25 published experiences
    • 24 months reporting history
  • Enterprise$undefined/year
    • Custom monthly active user volumes
    • 100 published experiences
    • 36 months reporting history
  • Spark$undefined/month
    • Programme for teams under 25 people
    • Intended for a first set of in-app experiences
    • Terms quoted on application

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Appcues if

  • You need no-code flow builder.
  • You work on Web, iOS, Android.
  • You also want onboarding checklists.
Appcues review

Questions people ask

Is Akita or Appcues better?
Neither clearly leads. Akita starts at $49/month and Appcues at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Appcues?
Akita starts at $49/month and Appcues at On request.
Does Akita or Appcues run on more platforms?
Akita runs on Web. Appcues runs on Web, iOS, Android.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Appcues is typically brought in for.
What can Akita do that Appcues cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Appcues covers No-code flow builder, Onboarding checklists, Segmentation and targeting, NPS and in-app surveys.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
Appcues: How much does Appcues cost?

It no longer publishes prices. Start, Grow and Enterprise tiers show monthly active user limits and experience caps but no dollar amounts, and each routes to a call or a trial.

Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
Appcues: Do I need a developer to install it?

A developer installs the snippet or SDK once and maps user properties. After that, building flows genuinely requires no engineering time.

Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
Appcues: What breaks flows?

Front-end changes. Because experiences are anchored to elements in your live DOM, refactors and renamed selectors break walkthroughs silently.

Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
Appcues: What is the Spark programme?

A route for teams under 25 people shipping their first in-app experiences. Terms are quoted on application rather than listed.

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