Softwr

Customer Success · head to head

Akita vs Chameleon

Akita logo

Akita

Customer Success

Customer Success Without the Complexity

From
$49/month
Rated
-
Full reviewWebsite
Chameleon logo

Chameleon

Customer Success

In-product tours, tooltips and surveys that a product team can build without engineering

From
$279/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Akita no free tier; minimum $49/month for entry; Chameleon the entry price is high for the category: $279 a month at 2,000 tracked users and $750 at 5,000 on Pro, so a product with a large free tier is paying substantially for users who may never convert.
  • They diverge on capability: Akita covers Health scores, Chameleon covers Tours and tooltips.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Akita and Chameleon actually diverge.

Attributes where Akita and Chameleon differ
AttributeAkitaChameleon
Starting price$49/month$279/month
Pricing modelsubscriptionPer month by monthly tracked users
Founded2018Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Akita

  • Health scores
  • Customer segments
  • Lifecycle stages
  • Alerts
  • Custom metrics
  • Salesforce
  • HubSpot
  • Intercom

Only in Chameleon

  • Tours and tooltips
  • Launchers and checklists
  • Microsurveys
  • HelpBar
  • Behavioural targeting
  • No-code builder
  • Localisation
  • A/B testing of experiences

What people use each for

The jobs each tool is most often brought in to do.

Akita

  • Centralising customer data and product activity for a customer success teamnot Chameleon
  • Building health scores to flag at-risk accountsnot Chameleon
  • Segmenting customers and triggering automated playbooksnot Chameleon
  • Identifying expansion revenue opportunitiesnot Chameleon
  • Task and workflow management for CSMsnot Chameleon

Chameleon

  • A B2B SaaS product where new accounts stall before reaching the action that predicts retention, and you need a guided path to itnot Akita
  • Announcing and driving adoption of a new feature to a specific segment without shipping a releasenot Akita
  • Collecting targeted in-product feedback from users who just completed a workflow, rather than by emailnot Akita
  • Reducing support tickets by putting contextual help and a searchable command bar inside the productnot Akita

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Akita

  • No free tier; minimum $49/month for entry
  • Tracking events limited to 1M/month on paid plans (unlimited on Enterprise only)
  • Additional integrations require $29/month add-on cost

Chameleon

  • The entry price is high for the category: $279 a month at 2,000 tracked users and $750 at 5,000 on Pro, so a product with a large free tier is paying substantially for users who may never convert.
  • Billing is by monthly tracked users, counting any uniquely identified profile seen in 30 days, which means seasonal or occasional-login products pay for people who log in twice a month.
  • Pro caps live experiences at 20, and mature onboarding programmes exceed that quickly, so the practical plan for a serious deployment is Growth at $1,250 a month on annual billing.
  • There is no mobile SDK, so a company with an iOS or Android app alongside its web product needs a second onboarding tool and a second set of content.
  • It is not an analytics product, so audience definitions depend on a working Segment, Amplitude or Mixpanel integration; if your event tracking is unreliable, your targeting will be too, and the tool will get the blame.

Pricing, plan by plan

Akita

$49/month
  • Small Teams$49/month
    • 2 integrations included
    • 2 full access users
    • 4 read-only users
  • Growing Teams$99/month
    • 4 integrations included
    • 4 full access users
    • 8 read-only users
  • Enterprise Teams$499/month
    • Unlimited integrations
    • Unlimited full access users
    • Unlimited accounts/contacts

Chameleon

$279/month
  • Startup$279/month
    • From 2,000 monthly tracked users
    • Core tours, tooltips and surveys
    • 14-day trial
  • Pro$750/month
    • From 5,000 monthly tracked users
    • Maximum 20 live experiences
    • 10 seats, 5 languages, 20 custom events
  • Growth$1250/month
    • From 5,000 monthly tracked users, annual billing required
    • Unlimited live experiences
    • HelpBar and Ranger agent included
  • Enterprise$undefined/year
    • Unlimited seats and languages
    • 50 custom events
    • Quoted individually

Which should you pick?

Choose Akita if

  • You need health scores.
  • You also want customer segments.
Akita review

Choose Chameleon if

  • You need tours and tooltips.
  • You also want launchers and checklists.
Chameleon review

Questions people ask

Is Akita or Chameleon better?
Neither clearly leads. Akita starts at $49/month and Chameleon at $279/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Akita or Chameleon?
Akita starts at $49/month and Chameleon at $279/month.
Does Akita or Chameleon run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Akita best used for?
Akita is most often used for centralising customer data and product activity for a customer success team, building health scores to flag at-risk accounts, segmenting customers and triggering automated playbooks, identifying expansion revenue opportunities. Of those, centralising customer data and product activity for a customer success team and building health scores to flag at-risk accounts are not what Chameleon is typically brought in for.
What can Akita do that Chameleon cannot?
Akita covers Health scores, Customer segments, Lifecycle stages, Alerts. Chameleon covers Tours and tooltips, Launchers and checklists, Microsurveys, HelpBar.

Answered from the vendors’ own pages

Akita: How much does Akita cost?

Akita offers three subscription tiers: Small Teams at $49/month with up to 2 integrations and 6 total users, Growing Teams at $99/month with up to 4 integrations and 12 total users, and Enterprise Teams at $499/month with unlimited integrations and users. Additional integrations cost $29 each and additional users cost $29 each per month.

Source
Chameleon: What is a monthly tracked user?

A uniquely identified user profile sent to Chameleon within the previous 30 days. Anonymous visitors you never identify do not count, but any logged-in user does.

Akita: What is the difference between Akita's Small Teams and Growing Teams plans?

The Growing Teams plan ($99/month) doubles the included integrations from 2 to 4 and users from 6 to 12, increases account/contact capacity from 10,000 to 100,000, and enables 1M monthly tracking events. It also includes full API access which is not mentioned for Small Teams. Small Teams costs $49/month.

Source
Chameleon: Does Chameleon work on mobile apps?

No. It is a web tool delivered by a JavaScript snippet. Native mobile onboarding requires a different product.

Akita: Does Akita offer a free trial or discount?

Akita provides a 14-day free trial with no setup or cancellation fees. The platform also offers a 20% discount for annual prepayment compared to month-to-month pricing.

Source
Chameleon: Do I need engineering to use it?

Only for the initial snippet installation and for identifying users with the properties you want to target. After that, building experiences is no-code.

Akita: What tracking event limits apply on Akita plans?

Small Teams and Growing Teams plans each include 1 million tracking events per month. The Enterprise plan includes unlimited tracking events. Additional event capacity beyond plan limits is not separately purchasable.

Source
Chameleon: Was Chameleon at trychameleon.com?

Yes, and that domain now redirects to chameleon.io. It is the same product, not a rebrand of substance.

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