Software · head to head
Better Proposals vs Natero
The short version
- Each has a real cost: Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium; Natero acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
- They diverge on capability: Better Proposals covers Proposal templates, Natero covers Predictive health scores.
Where they differ
Only the attributes on which Better Proposals and Natero actually diverge.
| Attribute | Better Proposals | Natero |
|---|---|---|
| Starting price | $19/month | $800/month |
| Founded | 2016 | 2012 |
Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- HubSpot
- Stripe
- Zapier
Only in Natero
- Predictive health scores
- Machine learning
- Customer journey analytics
- Playbooks
- Risk detection
- Freshworks
- Slack
- Zendesk
Both cover
- Salesforce
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Better Proposals
- Sending branded sales proposals with digital signaturesnot Natero
- Taking payment at the point of signaturenot Natero
- Tracking when a prospect opens and reads a proposalnot Natero
- Reusable content library and templatesnot Natero
- Approval workflows before a proposal goes out, on the Enterprise tiernot Natero
Natero
- Customer Successnot Better Proposals
- Predictive Analyticsnot Better Proposals
- Machine Learningnot Better Proposals
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Natero
- Acquired by Freshworks in May 2019 and folded into the Freshsuccess product line, so it is no longer sold as Natero
- natero.com no longer resolves
Pricing, plan by plan
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Natero
$800/month- Growth$800/month
- Predictive health
- Playbooks
- Reporting
- Enterprise$2000/month
- Custom ML models
- Advanced API
- Dedicated support
Which should you pick?
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Better Proposals or Natero better?
- Neither clearly leads. Better Proposals starts at $19/month and Natero at $800/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Proposals or Natero?
- Better Proposals starts at $19/month and Natero at $800/month.
- Does Better Proposals or Natero run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Better Proposals best used for?
- Better Proposals is most often used for sending branded sales proposals with digital signatures, taking payment at the point of signature, tracking when a prospect opens and reads a proposal, reusable content library and templates. Of those, sending branded sales proposals with digital signatures and taking payment at the point of signature are not what Natero is typically brought in for.
- What can Better Proposals do that Natero cannot?
- Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Natero covers Predictive health scores, Machine learning, Customer journey analytics, Playbooks. Both handle Salesforce, Web support.